Sr. Marketing Manager-GTM

• *About TartanHQ**

TartanHQ is an AI\-first enterprise\-tech company transforming the way businesses integrate, automate, and innovate. We provide Unified APIs and intelligent automation solutions that seamlessly connect HRMS, CRM, ERP, and other third\-party systems—eliminating data silos, streamlining workflows, and driving operational excellence.

Whether building new applications or enhancing existing systems, TartanHQ empowers enterprises to connect faster, automate smarter, and innovate at scale. **Our Product Suite** **1\.HyperSync** – Unified API Integrations* Reduce integration time from months to minutes with unified APIs across multiple SaaS platforms.

• Consolidate data from HRMS, ERP/Accounting, CRM, ATS, and communication tools into one streamlined flow.

• *2\.HyperApps** – Agentic AI Applications for Enterprises* Accelerate compliant AI adoption within your enterprise.
• Enable intelligent solutions for internal functions or services like:

o Group Health Insurance

o Corporate Travel

o Policy \& Compliance Management

o Corporate Banking

o Wealth Management **3\. HyperVerify** – Real\-Time Verification Suite* Comprehensive verification APIs to simplify compliance and risk assessment:

o Identity APIs: Validate users on 60\+ parameters

o Income \& Employment APIs: One\-click employee verification

o Business APIs: Optimize credit and risk decisions

o Financial \& Address APIs: Instant data checks **Our Founders \& Leadership** **Pramey Jain (Co\-Founder \& CEO):** Ex\-HDFC, IDFC, Citi Bank \| B.E. BITS Pilani \| Leading innovation across HyperSync, HyperApps, and HyperVerify.**Meet Semlani (Co\-Founder \& COO):** Ex\-JPMorgan, MPOWER Financing \| Masters in Global Business (University of Chester) \| Expert in scaling AI\-powered enterprise solutions.

Backed by **500 Global, Info Edge Ventures, AngelList Quant Fund, and others,** we’ve raised ***\~$8\.5M*** and are rapidly scaling toward profitability. Our leadership team brings proven expertise from ***IIMs, IITs, SAP, Accenture Strategy, and more.*** **Our Happy Enterprise Clients Include:** Bajaj Allianz, Care Health, Acko, HDFC, Yes Bank, MakeMyTrip, Aditya Birla Capital, DMI Finance, and more. **Your Role**

We’re seeking a Senior Marketing Manager with 6–10 years of experience in marketing enterprise SaaS or API\-led/AI\-driven products. This role blends strategic planning with hands\-on execution across brand marketing, demand generation, product marketing, and digital campaigns to position TartanHQ as the trusted partner for enterprises. **What You’ll Do** ***Brand \& Positioning:*** Define and evolve TartanHQ’s brand narrative, messaging, and value proposition for enterprise audiences (CXOs, IT leaders, and decision\-makers).***Demand Generation:*** Design and execute integrated campaigns (digital, events, webinars, account\-based marketing) to drive qualified leads and pipeline for enterprise sales.***Product Marketing:*** Partner with product teams to create compelling product narratives, launch plans, collateral, and customer success stories.***Digital Marketing \& Growth:*** Own SEO, SEM, content marketing, social media, and email campaigns to grow awareness and inbound interest.***Sales Enablement:*** Build sales decks, one\-pagers, and battlecards to empower the enterprise sales team.***Partnership \& Event Marketing:*** Support strategic partnerships, organize executive roundtables, and represent TartanHQ at industry events.***Analytics \& Reporting:*** Measure campaign ROI, pipeline contribution, and continuously optimize for performance.***Voice of the Market:*** Track competitor activities, market trends, and customer insights to inform GTM strategies. **What We’re Looking For*** **Experience:** 6–10 years in B2B/enterprise SaaS marketing (HRTech, FinTech, APIs, or AI/automation preferred).

• **Strategic \& Hands\-On:** Ability to design strategy and roll up your sleeves to execute campaigns.
• **Product Marketing Expertise:** Skilled in translating complex technical products into clear, differentiated messaging.
• **Demand Gen Track Record:** Proven success in running multi\-channel campaigns that drive qualified pipeline for enterprise sales.
• **Digital Native:** Comfortable with marketing automation tools (HubSpot, Marketo, LinkedIn Ads, Google Ads) and data\-driven decision\-making.
• **Creative Storyteller:** Strong in copywriting, content marketing, and brand storytelling.
• **Cross\-Functional Collaborator:** Experience working closely with sales, product, and leadership teams.
• **High Ownership:** Thrives in a fast\-paced, high\-growth environment with minimal supervision.