Sr Performance Marketing

• *About the job**
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• *Role Description \- (Exp 5\+ Years)**

Plan, execute, and optimize paid campaigns across

• Meta Ads (Facebook \& Instagram)
• Google Ads (Search, Display, Demand Gen)
• Manage monthly advertising budgets
• Monitor and improve key performance metrics such as CPL, CPA, and ROAS
• Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
• Conduct keyword research and audience targeting to enhance campaign performance
• Analyze campaign data using tools like Google Analytics (GA4\) and Ads Manager
• Identify high\-performing campaigns and scale them strategically
• Coordinate with internal teams (design/content) to develop high\-converting creatives
• Continuously track, report, and optimize campaign performance

• *Qualifications**

• Candidates should possess strong skills in performance marketing, including paid search, paid social, display advertising, and lead generation.
• Candidates should possess skills in campaign analytics and optimization, such as tracking KPIs, A/B testing, conversion rate optimization, and data\-driven decision making.
• Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and ROI\-focused budgeting.
• Candidates should possess skills in marketing technology and tools, such as ad platforms (Google Ads, Meta Ads), analytics tools (Google Analytics), and CRM or marketing automation systems.
• Candidates should possess excellent communication and collaboration skills, with the ability to coordinate with cross\-functional teams and present clear performance reports.