The Senior PPC Executive position at The Brand Makeover involves creating, managing, and optimizing PPC campaigns on Google Ads, as well as running and monitoring paid campaigns on Meta Ads Manager for Facebook and Instagram. Responsibilities encompass performing keyword research, developing effective bidding strategies, and tracking campaign performance metrics such as CTR, CPC, CPA, and ROI. You will conduct A/B testing on ads, creatives, and landing pages, manage campaign budgets to optimize spending, and generate daily, weekly, and monthly performance reports. Conducting competitor analysis to identify growth opportunities is also required. Essential skills include a strong understanding of PPC platforms, an analytical mindset for data-driven decisions, proficiency in Excel or Google Sheets, basic SEO knowledge, and good communication abilities.