*Head of D2C Growth \& Customer Experience – Seaberry Foods**
About Seaberry Foods:\- Seaberry Foods is a fast\-growing seafood company with a strong international footprint across India, the UK, Europe, the Middle East, and Ireland. With an annual revenue base of over **$33\.5 million** and operations that serve both B2B and B2C customers, we are now accelerating our **Direct\-to\-Consumer (D2C) initiatives** to make high\-quality seafood accessible to households worldwide.
Role Overview We are seeking a visionary and entrepreneurial leader to join us as **Head of D2C Growth \& Customer Experience**. This senior leadership position is designed for an ambitious professional with the ability to combine strategic thinking, executional excellence, and customer\-first innovation. The role demands strong leadership skills, self\-motivation, and the agility to pivot marketing strategies quickly to ensure **sustained customer acquisition and retention**.
This is not just about managing an online store. It is about **building Seaberry’s consumer brand, scaling new revenue channels, and delivering best\-in\-class customer experiences** across digital platforms.
Key Responsibilities Strategic Leadership Develop and execute the overall D2C strategy aligned with Seaberry Foods’ long\-term business vision.
Build a robust D2C roadmap to capture new customer segments and markets, ensuring measurable growth in revenue and profitability.
Lead cross\-functional collaboration between marketing, operations, technology, and customer support teams to ensure seamless execution.
Customer Acquisition \& Retention Design and implement **multi\-channel digital campaigns** to attract, convert, and retain customers.
Develop loyalty and rewards programs to enhance customer lifetime value.
Use data\-driven insights, market research, and customer feedback to adapt offerings and ensure customer satisfaction.
Marketing Agility Quickly adjust marketing and communication strategies based on real\-time data and consumer behavior.
Drive innovation through influencer partnerships, community engagement, and performance marketing.
Run **A/B testing, analytics reviews, and ROI optimization** to maximize marketing effectiveness.
Operational Excellence Ensure smooth integration of supply chain, logistics, and fulfillment to deliver consistent customer experiences.
Oversee adoption of technology tools such as CRM, e\-commerce platforms, and analytics dashboards.
Why Join Us? At Seaberry Foods, you will not just be managing a business vertical—you will be **building a consumer brand from the ground up**. This role offers the unique opportunity to shape the D2C journey of a fast\-scaling global seafood company. You will enjoy a high level of autonomy, the chance to experiment with new ideas, and the ability to make a tangible impact on both business growth and customer satisfaction