Us Medical Health Care (Rcm) Buisness & Development Manager

Company: Medcore pvt ltd Industry: US Healthcare – Medical Billing \& Revenue Cycle Management (RCM) Location: Kolkata, India Employment Type: Full\-time Experience: 4–7 years Role Focus: B2B Lead Generation, Client Acquisition \& Revenue Growth About MEDCORE: MEDCORE is a growing company focused on the US healthcare medical billing and Revenue Cycle Management (RCM) market. We aim to help healthcare providers streamline their billing operations and improve revenue cycle efficiency. We are seeking a highly driven Marketing \& Business Development Manager to lead our client acquisition efforts, establish a strong presence in the US market, and drive business growth. This is a hands\-on, revenue\-focused role suited to someone who has successfully generated B2B leads, built sales pipelines, and acquired clients for a services business. The ideal candidate can work independently, develop acquisition strategies from scratch, and convert prospects into long\-term business relationships. Key Responsibilities 1\. Lead Generation \& Prospect Acquisition \- Develop and execute a scalable lead generation strategy targeting the US healthcare market. \- Identify and reach decision\-makers at physician practices, specialty clinics, medical groups, and other relevant healthcare organisations. \- Generate qualified leads through cold email outreach, LinkedIn prospecting, cold calling, targeted campaigns, referrals, and other relevant channels. \- Build targeted prospect databases using tools such as LinkedIn Sales Navigator, Apollo, and similar platforms. \- Develop ideal customer profiles, prospect lists, outreach sequences, and lead qualification criteria. \- Maintain a consistent pipeline of qualified prospects and sales opportunities. 2\. End\-to\-End Client Acquisition \& Sales \- Own the complete sales cycle, from initial prospecting and lead qualification to discovery calls, presentations, proposals, negotiations, and deal closure. \- Conduct introductory calls and communicate Medcore service offerings and value proposition to potential clients. \- Understand prospects' business challenges and identify opportunities where the company's medical billing and RCM services can add value. \- Prepare proposals, coordinate pricing discussions with leadership, manage follow\-ups, and negotiate commercial terms within approved guidelines. \- Convert qualified prospects into signed contracts and establish strong client relationships. \- Coordinate onboarding handovers with the operations team after a client is acquired. 3\. US Healthcare Market Development \- Research the US medical billing and RCM market, competitors, target segments, and emerging opportunities. \- Develop targeted acquisition strategies for relevant medical specialties and healthcare provider segments. \- Understand common provider challenges, including claim denials, reimbursement delays, billing inefficiencies, and accounts receivable management. \- Develop compelling sales messaging that communicates OneMeds' capabilities and differentiates the company from competitors. \- Build referral relationships and strategic partnerships that can generate qualified business opportunities. 4\. Growth Marketing \& Demand Generation \- Plan and execute marketing initiatives that directly support lead generation and customer acquisition. \- Coordinate targeted email marketing, LinkedIn campaigns, landing pages, website optimisation, SEO, and relevant digital campaigns. \- Develop sales collateral, service presentations, case studies, and prospect\-facing content in collaboration with internal subject\-matter experts. \- Test acquisition channels, messaging, and outreach strategies to improve lead quality and conversion rates. \- Work closely with leadership to align marketing activities with revenue targets and business priorities. 5\. CRM \& Sales Pipeline Management \- Maintain an organised CRM containing prospect information, lead sources, communication history, deal stages, and follow\-up actions. \- Track lead\-to\-meeting conversion, meeting\-to\-proposal conversion, proposal\-to\-client conversion, and sales cycle duration. \- Provide weekly pipeline reports and monthly performance updates to management. \- Analyse campaign and sales performance to improve acquisition efficiency and reduce wasted effort. \- Build a repeatable client acquisition process that can scale as the business grows. Required Qualifications \& Experience \- 4–7 years of experience in B2B business development, client acquisition, demand generation, or growth marketing. \- Demonstrable success in generating qualified B2B leads and converting prospects into paying clients. \- Preference for candidates with experience in US medical billing, healthcare RCM, healthcare outsourcing, medical coding, or healthcare technology. \- Experience selling services to international clients, particularly in the US market. \- Hands\-on experience with outbound prospecting, cold email, LinkedIn outreach, lead qualification, and sales presentations. \- Proven ability to manage the sales pipeline and close B2B service contracts. \- Excellent written and verbal communication skills, with confidence in dealing with US\-based decision\-makers. \- Ability to work independently, take ownership of revenue\-generating activities, and operate effectively in a startup environment. Preferred Tools \& Skills \- LinkedIn Sales Navigator \- Apollo or equivalent B2B prospecting tools \- HubSpot, Salesforce, or another CRM \- Email outreach and sales engagement platforms \- Google Analytics and relevant marketing analytics tools \- B2B sales presentations, proposal development, negotiation, and account management Key Performance Indicators (KPIs) Performance will be evaluated primarily on measurable business development outcomes: \- Number of qualified leads generated from the target US healthcare market. \- Number of qualified sales meetings booked and completed. \- Number of proposals submitted to prospective clients. \- Number of new clients acquired and contracts signed. \- Revenue and recurring business generated from new clients. \- Lead\-to\-meeting and proposal\-to\-client conversion rates. \- Cost per qualified lead and effectiveness of acquisition channels. \- Consistency and accuracy of CRM updates and pipeline reporting. Specific targets will be agreed upon based on the company's service offerings, available resources, sales cycle, and growth objectives. Ideal Candidate The ideal candidate is a commercially minded, proactive professional who combines strong lead generation capabilities with hands\-on B2B sales and closing experience. They should have a proven track record of finding prospects, initiating conversations with decision\-makers, creating qualified opportunities, and winning paying clients. They must be comfortable building processes from scratch, testing new acquisition channels, and being accountable for business growth rather than focusing solely on brand awareness or social media engagement. Application Requirements Candidates should submit an updated CV highlighting: \- Relevant B2B client acquisition and lead generation experience. \- Experience in US healthcare, medical billing, RCM, or related services, where applicable. \- Previous client acquisition results and their individual contribution. \- Sales channels, prospecting tools, and CRM platforms used. \- Examples of measurable business development achievements.

Pay: ₹14,000\.00 \- ₹49,000\.00 per month

Work Location: In person