Web Developer/Frontend Developer

• *Software Engineering \- Web Developer**

• *Mumbai**

Job Description: "Responsibilities

Campaign Review

• *Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.**

Quality Assurance Testing

• *Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.**

Data Validation

• *Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.**

Journey Testing

• *Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.**

Compliance and Best Practices

• *Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti\-spam laws.**

Campaign Optimization

• *Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.**

A/B Testing

• *Support A/B testing efforts by setting up and validating test campaigns, analyzing results.**

Documentation

• *Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.**

Collaboration

• *Work closely with marketing teams, project managers, data analysts, and developers to address campaign\-related challenges and implement improvements.**

• *Collaborate with development team to ensure that creative build align with the campaign objectives and data build.**

Continuous Improvement

• *Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.**

Work Orchestration and Data hygiene

• *Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.**

• *Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.**

• *Complete all required reports so that accurate numbers are reported to both client and leadership.**

Must Have Skills

• *Adobe Campaign Classic Expertise: In\-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.**

• *Campaign Management: Experience in end\-to\-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.**

• *Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.**

• *Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.**

• *Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.**

• *Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data\-driven recommendations.**

• *Collaboration: Excellent communication skills to collaborate effectively with cross\-functional teams and convey complex technical concepts to non\-technical stakeholders."**

Pay: ₹40,000\.00 \- ₹45,000\.00 per month

Experience

• Front\-end development: 5 years (Preferred)
• Adobe Campaign: 5 years (Preferred)
• SQL: 5 years (Preferred)
• JavaScript: 5 years (Preferred)

Work Location: In person