- *Role Level: Manager Experience: 4–6 Years** Reporting To: Head of Marketing
Works Closely With: Sales, Delivery, Leadership, Social Media Manager**Tech Stack:** WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs Location: Mohali (Work from Office)
Objective
Make the website \+ Cogneesol’s broader web presence the strongest organic growth engine —
ranked in Google, visible in AI search, cited across industry sites, and actively distributed.
Key Responsibilities**A. Website Ownership \& Operations*** Own the website end\-to\-end: updates, hygiene, pages, navigation.
- Build \& optimise landing pages for campaigns, sectors, and service lines.
- Ensure the site reflects current capabilities, case studies, awards, and leadership messages.
- *B. SEO Strategy \& Execution*** Conduct keyword research \& gap analysis; identify priority clusters.
- Improve technical SEO: speed, CWV, structure, crawlability, internal linking.
- Execute SEO audits \& lead remediation with developers or third\-party tech teams.
- Manage sitemaps, schema, redirects, broken links, indexing issues.
- *C. Content Creation \& Orchestration*** Write or guide content: blogs, service pages, use cases, capability narratives.
- Build a quarterly search\-driven content roadmap.
- Ensure every piece of content aligns with search intent and business priorities.
- Edit content for clarity, SEO alignment, and positioning.
- *D. Analytics \& Reporting*** Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.
- Build monthly dashboards for Marketing, Leadership, and Sales.
- Identify opportunities and propose experiments to improve conversions.
- *E. Cross\-Functional Collaboration*** Sales: landing pages \& conversion journeys.
- Delivery: case studies \& performance stories.
- HR: culture/employer pages as needed.
- Social team: coordinated content journeys \& traffic flows.
- *F. Full\-Stack Organic Growth \& Distribution*** Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals
- Orchestrate basic digital PR and authority\-building activities (guest posts, HARO, directory listings)
- Turn every published asset into a multi\-channel distribution play (social snippets, newsletter, sales enablement)
- Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growth
- *Expected Output*** Monthly SEO \+ Performance Dashboard
- Quarterly Keyword \& Content Strategy
- Updated website structure map \+ internal linking model
- 2–4 SEO\-optimised pages/blogs per month
- Landing pages with clear conversion pathways
- Website hygiene report (technical \+ content)
First 90 Days — Success Looks Like* Complete website \+ SEO audit; publish remediation blueprint.
- Fix priority technical issues (speed, indexing, broken links, structure).
- Identify **5 priority keyword clusters** and publish search roadmap.
- Build/update **top 5 landing pages** with improved content and CTAs.
- Create content inventory \& gap analysis for Q2–Q3\.
Skills \& Experience**Must\-Have*** 4–6 years of SEO \+ website management experience (B2B, tech, or ITeS).
- Hands\-on technical SEO skills: CWV, speed optimisation, metadata, site structure.
- Strong content writing/editing abilities.
- Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs
- Ability to translate insights into content and structural decisions.
- Proven experience getting B2B sites ranked in AI overviews or cited by LLMs
- Basic Digital PR / link\-earning playbook (even if lightweight)
- Understanding of how YouTube SEO feeds Google SERPs
- Ability to create content that Sales wants to share
- *Good\-to\-Have*** Experience coordinating with developers.
- Understanding of CRO principles.
- Familiarity with heatmap tools (Hotjar, Microsoft Clarity).
KPIs (Hard Metrics)* Organic traffic growth (Primary KPI)
- Keyword ranking movement
- Website health score (technical SEO)
- Content velocity \+ quality
- Landing page conversion rates
- AI\-search visibility \- Appear in relevant SGE/Perplexity answers
- YouTube organic referrals
- Earned followed backlinks of high\-quality.
- Documentation hygiene (site maps, inventories)
- Clarity in communicating SEO insights
- Initiative in proposing improvements
- Collaboration quality across Sales, Delivery, Social \& amongst peers
- Team builder, guide \& mentor
Ways of Working* High accountability; treats the website as a business asset
- Structured, analytical, detail\-oriented
- Comfortable with deep\-dive work and iterative improvement
- Data\-driven mindset with strong execution discipline
- Works well with cross\-functional leaders