- *WordPress Website Developer**
SERP Forge is a growth\-focused SEO and marketing agency working with SaaS and digital\-first businesses. Our website is a core growth asset not just a brochure.
We’re looking for an **expert WordPress Website Developer** who can **build, maintain, optimize, and evolve** our website at a technical level while keeping performance, scalability, and SEO in mind.
This role is for someone who can take full ownership of the site and make high\-quality changes without breaking speed, structure, or best practices.
- *What You’ll Own (Key Responsibilities)**
Website Development \& Customization
- Build, maintain, and improve SERP Forge’s WordPress website.
- Execute **custom\-level changes** (hooks, templates, custom post types, functions, and styling).
- Work comfortably with **custom themes and child themes** (not just page builders).
- Implement new sections, landing pages, and layouts based on growth and marketing needs.
Elementor \& Gutenberg Expertise
- Advanced usage of **Elementor** (custom widgets, responsive controls, clean layouts).
- Strong hands\-on experience with **Gutenberg / Block Editor** (custom blocks, reusable patterns).
- Decide the right tool for the job Elementor vs Gutenberg \- based on performance and scalability.
Performance, Speed \& Stability
- Own website performance: Core Web Vitals, page speed, and overall stability.
- Optimize CSS, JS, images, fonts, and scripts without breaking UX.
- Diagnose and fix speed, rendering, and layout shift issues.
- Ensure fast load times even after feature additions or content updates.
Technical SEO \& Best Practices
- Implement SEO\-friendly structures (schema, clean URLs, internal linking support).
- Ensure proper handling of indexation, redirects, canonicals, and site health.
- Work closely with SEO and growth teams to support rankings and CRO.
Custom Micro Tools Development (Separate Responsibility)
- Develop **custom micro tools** (calculators, checkers, generators, internal tools, lead magnets) hosted directly on the SERP Forge website.
- Decide the best implementation approach:
- WordPress\-based (custom plugins, shortcodes, blocks)
- Standalone tool pages integrated with WordPress
- Integrate tools with forms, analytics, and lead capture where required.
- Maintain and improve existing tools over time.
Design \& UX Ownership (Design\-Oriented Development)
- Work closely with **design\-first thinking**, ensuring layouts, spacing, typography, and visual hierarchy are executed with precision.
- Convert **Figma designs** (or similar design files) into pixel\-accurate, responsive WordPress pages.
- Maintain **design consistency** across pages, templates, and components as the site scales.
- Make informed decisions when translating design into code, balancing **visual quality, performance, and usability**.
- Optimize layouts for **desktop, tablet, and mobile**, not just desktop\-first designs.
- Ensure clean DOM structure and reusable components to avoid design and layout debt over time.
- Collaborate with founders, marketers, or designers to refine UI/UX based on feedback like “this doesn’t feel right” and turn it into concrete improvements.
- Suggest proactive **UX and layout improvements** that enhance engagement, readability, and conversion not just visual appeal.
Maintenance \& Reliability
- Handle updates (core, plugins, themes) safely.
- Debug issues, fix conflicts, and ensure uptime.
- Maintain staging vs production workflows.
- Ensure site security and backups are in place.
Collaboration \& Ownership
- Work closely with the Founder, SEO team, and Marketing team.
- Translate business or growth requirements into clean technical solutions.
- Suggest improvements proactively \- not just execute tickets.
Must\-Have Skills
- Strong experience with **WordPress core, PHP, HTML, CSS, JavaScript**.
- Deep expertise in **Elementor** and **Gutenberg**.
- Proven ability to do **custom WordPress development**, not just theme edits.
- Strong understanding of **performance optimization and Core Web Vitals**.
- Experience with staging, version control, and deployment best practices.
- Proven ability to do **custom WordPress development**, not just theme edits
- Strong eye for **UI/UX fundamentals** \- spacing, contrast, typography, alignment, and interaction states.
- Experience with staging, version control, and deployment best practices.
- Comfortable working with **Figma (or similar design tools)** and following design systems.
Nice to Have
- Experience with SaaS or agency websites.
- Knowledge of WooCommerce or membership plugins (if needed later).
- Familiarity with hosting environments (WP Engine, Kinsta, Cloudways, etc.).
- Basic understanding of CRO and analytics.
Mindset
- Ownership\-driven \- treats the site like a product.
- Detail\-oriented and performance\-focused.
- Comfortable working independently and making technical decisions.
- Growth\-aligned thinking, not just “developer output”.
Job Types: Full\-time, Permanent
Pay: ₹25,000\.00 \- ₹37,000\.00 per month
Benefits
- Paid sick time
- Paid time off
- Work from home
Experience
- WordPress: 2 years (Required)
- PHP: 2 years (Required)
- CSS: 2 years (Required)
- JavaScript: 2 years (Required)
- Elementor: 2 years (Required)
- Gutenberg: 2 years (Required)
- UI: 2 years (Required)
- UX: 2 years (Required)
- Figma: 1 year (Required)
Work Location: Hybrid remote in Noida, Uttar Pradesh