Zonal Sales Manager (ZSM) – West Zone

Zonal Sales Manager (ZSM) – West Zone

• *Company :** Wondra
• *Department :** Sales \& Marketing
• *Job Type :** Handling whole west zone
• *Experience Required :** Minimum 5 years in the FMCG sector, preferably in cleaning products
• *Job Location :** West Zone – Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Rajasthan

Job Summary

We are looking for an experienced and result\-oriented Zonal Sales Manager (ZSM) to lead and expand our West Zone business for cleaning products. The candidate must have a strong background in FMCG sales, a thorough understanding of the regional markets, and proven experience in distributor management, channel development and sales team leadership.

Key Responsibilities

• Develop and execute zonal sales strategies to achieve monthly, quarterly and annual sales targets.
• Drive sales growth for cleaning products across Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Rajasthan.
• Appoint, develop and manage distributors, stockiests and channel partners across the assigned territory.
• Identify new markets, business opportunities and potential distribution networks.
• Manage and guide the sales team, including Regional Sales Managers (RSMs), Area Sales Managers (ASMs) and other field sales personnel, as applicable.
• Monitor primary and secondary sales, sales targets, market coverage, product availability and distributor performance.
• Strengthen relationships with distributors, retailers, wholesalers and other channel partners.
• Ensure effective product placement, visibility, market penetration and promotional execution.
• Analyse competitor activities, pricing, market trends and customer feedback to recommend suitable sales strategies.
• Monitor distributor stock, sales outstanding, collections and channel profitability.
• Conduct regular market visits and review the performance of the sales team and distribution network.
• Prepare periodic sales reports, forecasts and management MIS.
• Coordinate with marketing, supply chain and finance teams to ensure smooth business operations.

Required Qualifications \& Experience

• Graduate in any discipline.
• Minimum 5 years of experience in the FMCG sector.
• Experience in cleaning products, home care, household hygiene or related FMCG categories is strongly preferred.
• Strong working knowledge of the Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh and Rajasthan markets.
• Proven experience in distributor appointment, channel development and territory expansion.
• Experience in handling sales teams and achieving sales targets.
• Good understanding of primary sales, secondary sales, retail distribution and market development.
• Willingness to travel extensively across the assigned West Zone.

Key Skills

• FMCG Sales \& Distribution
• Cleaning Products / Home Care Sales
• Distributor \& Channel Management
• Zonal Sales Planning
• Team Leadership
• Market Expansion \& Business Development
• Sales Forecasting \& MIS
• Negotiation \& Relationship Management
• Competitor Analysis
• Target Achievement

Performance Expectations

• Achievement of zonal sales and revenue targets.
• Expansion of distributor network and market coverage.
• Improvement in secondary sales and product availability.
• Growth in active outlets and product penetration.
• Timely collections and effective control of outstanding payments.
• Improved productivity and performance of the sales team.

Ideal Candidate Profile

The ideal candidate is a hands\-on FMCG sales professional with strong regional market knowledge, an established distributor network, leadership capabilities and a proven track record of growing cleaning or home care product sales across the West Zone.

• *Interested candidates may apply through Indeed with their updated CV and details of their current CTC, expected CTC and notice period.**

Pay: ₹80,000\.00 \- ₹100,000\.00 per month

Work Location: In person