Admission Counsellor

ShiningAce is looking for someone who can independently plan, execute, monitor, and report marketing activities with measurable results.

• *Key Responsibilities1\. Association \& Community Outreach**

• Identify and build databases of Indian\-American associations, cultural organizations, parent communities, and educational institutions across the US.
• Research key decision\-makers, including Presidents, Secretaries, and Education/Youth Coordinators.
• Initiate contact through calls, emails, LinkedIn, and other professional channels.
• Build relationships with association representatives and community leaders.
• Promote ShiningAce's educational programs, webinars, and partnership opportunities.
• Coordinate association collaborations, educational events, and webinars.
• Manage follow\-ups and track partnership progress.

• *2\. Digital Marketing \& Brand Development**

• Plan and execute digital marketing campaigns targeting US parents and students.
• Manage social media platforms, including Facebook, Instagram, and LinkedIn.
• Develop monthly content calendars and promotional campaigns.
• Coordinate graphics, videos, reels, educational content, and advertisements.
• Improve online visibility through SEO, website content, and Google Business Profile optimization.

• *3\. Lead Generation \& Parent Acquisition**

• Develop strategies to generate qualified inquiries from US parents and students.
• Execute campaigns for SAT/ACT, AP courses, Math, English, and other tutoring programs.
• Identify potential leads through parent communities, Facebook groups, educational forums, and online networks.
• Explore referral marketing, webinars, and community partnerships.
• Create targeted promotional campaigns for different student age groups.
• Coordinate with sales and academic teams for timely lead follow\-ups.
• Track lead quality, demo bookings, conversions, and enrollments.

• *4\. Marketing Operations \& Performance Tracking**

• Maintain daily marketing trackers, association databases, and lead records.
• Use Google Sheets, CRM tools, and marketing platforms to manage activities.
• Prepare weekly and monthly performance reports.
• Track outreach, responses, meetings, partnerships, and webinar opportunities.
• Share measurable progress, challenges, and action plans with management.

Pay: ₹22,000\.00 \- ₹25,000\.00 per month

Benefits

• Work from home

Application Question(s)

• Are you comfortable in working 3:30 AM IST to 6:30 AM IST and then 4:30 PM to 9:30 PM IST?

Education

• Master's (Required)

Experience

• Edtech Sales: 2 years (Required)
• Association \& Community Outreach: 2 years (Required)
• Digital Marketing \& Brand Development: 2 years (Required)
• Lead Generation \& Parent Acquisition: 2 years (Required)

Language

• English (Preferred)

Shift availability

• Night Shift (Required)

Work Location: Remote