AEO Specialist

• *Job Title: AEO Specialist**

• *Job Description:**

Qualysec Technologies is looking for a results\-driven and innovative **AEO Specialist** to strengthen our brand visibility across AI\-powered search engines, answer engines, and generative AI platforms. The ideal candidate should have hands\-on experience in Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), content optimisation, and search visibility strategies.

• *About Us:**

Qualysec Technologies is a cybersecurity company specialising in web and mobile penetration testing, Source Code Review, IoT, and Cloud Security, helping organisations strengthen their security posture.

Since 2020, we’ve delivered security consulting to global clients across Finance, Government, Healthcare, Insurance, and emerging tech sectors like AI/ML, IoT, and Blockchain. Our expert team leverages modern methodologies to protect critical assets.

We foster a growth mindset, enable fast career progression, encourage open feedback, and support continuous skill development.

• *Qualification:** Bachelor's degree in Marketing, Digital Marketing, or a related field.

• *Experience:**2–5 Years

• *Location:** Bhubaneswar

• *Job Type:** Full\-time

• *Key Responsibilities:**

• **AEO Strategy \& Implementation:** Develop and implement Answer Engine Optimisation strategies to improve brand visibility and increase the chances of appearing in featured snippets, People Also Ask, and AI\-generated answers.
• **GEO Strategy \& AI Search Visibility:** Develop and execute Generative Engine Optimisation strategies to improve brand mentions, citations, and visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, and other AI\-powered platforms.
• **Content Optimisation:** Optimise website content, blogs, landing pages, FAQs, and knowledge\-based articles to make information clear, relevant, authoritative, and easily understandable by AI\-powered search engines.
• **Keyword \& Search Intent Research:** Conduct keyword research, conversational query analysis, and search intent mapping to identify opportunities for informational, transactional, and question\-based searches.
• **Entity \& Brand Optimisation:** Strengthen brand authority and entity recognition through consistent brand information, authoritative mentions, relevant citations, and strategic digital presence.
• **AI Search Performance Monitoring:** Track brand mentions, AI\-generated citations, search visibility, referral traffic, and content performance across AI\-powered search platforms.
• **Competitor \& Market Analysis:** Analyse competitors' visibility across AI search engines and identify content gaps, citation opportunities, and strategies to improve brand positioning.

• *Skills Required:**

• Hands\-on experience in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
• Strong understanding of traditional SEO, semantic SEO, search intent, and topical authority.
• Familiarity with AI\-powered platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Experience in content optimisation for conversational search, question\-based queries, and AI\-generated responses.
• Understanding of E\-E\-A\-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
• Familiarity with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
• Willingness to adapt to evolving AI technologies, search trends, and optimisation techniques.

• *Benefits:**

• **Competitive Compensation \& Benefits:** Attractive salary with performance\-based bonuses, PF benefits, paid time off, holidays, and leave encashment.
• **Strategic Ownership \& Impact:** Take ownership of AEO and GEO strategies, strengthen brand visibility across AI\-powered platforms, and contribute directly to Qualysec's digital growth.
• **Career Growth \& Innovation:** Opportunities to work with emerging AI search technologies, experiment with innovative optimisation strategies, and develop expertise in the evolving digital marketing landscape.
• **Recognition \& Performance Rewards:** Performance\-driven appraisals, bonuses, and recognition for improving AI search visibility, brand authority, and organic growth.
• **Work Culture \& Flexibility:** Collaborative and supportive work environment with knowledge\-sharing opportunities, team engagement activities, and a strong focus on work\-life balance.

Benefits

• Food provided
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person