*About the company:** We are a growing wholesale dry fruits company with over a decade of industry experience, serving B2B customers across India. With offices in Kolkata and Contai, we are committed to quality, reliability, and long\-term customer relationships.
*About the role :** We are looking for an experienced Area Sales Manager to drive and wholesale growth, with strong ownership of distributor development, vendor creation, and end\-to\-end sales closure across West Bengal \& Northeast India.
*Key Responsibilities:**
Manage the complete B2B sales cycle from lead generation to closure.
Identify and onboard distributors and wholesale partners across West Bengal.
Build and maintain strong distributor and channel relationships
Drive primary sales and improve overall business performance
Monitor targets, collections, and market expansion opportunities
Travel across West Bengal for business development and vendor meetings
Share regular updates, sales reports, and market feedback with management
*Key Requirements:**
Bachelor’s degree in any discipline
7–10 years of experience in wholesale trading or B2B sales
Prior experience in FMCG / food industry preferred
Strong experience in distributor and channel development
Good communication and negotiation skills
*Growth Opportunity** **:**
Opportunity to take ownership of sales and team across regions.
Growth into wider areas or Regional sales roles based on performance.