Area Sales Manager

• *Job Description – Area Sales Manager (Field Sales)**
• *Location:** Kolkata
• *Job Type:** Full\-Time
• *Department:** Sales
• *Reporting To:** Regional Sales Manager

Position Summary

We are seeking a dynamic and results\-oriented Area Sales Manager to drive sales growth, manage channel partners, and expand market presence across the assigned territory in and around Kolkata. This is a field\-based role requiring extensive travel, regular customer interactions, and strong relationship management skills.

Key ResponsibilitiesSales \& Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Identify new business opportunities and develop strategies to increase market share.
• Expand the distributor, dealer, and retailer network within the territory.
• Conduct regular market visits to generate leads and convert prospects into customers.
• Monitor competitor activities, pricing, and market trends.

Channel Management

• Develop and maintain strong relationships with distributors, dealers, retailers, and key customers.
• Ensure effective implementation of sales and promotional programs.
• Resolve channel partner concerns and support business growth initiatives.
• Monitor stock availability and coordinate with supply chain teams to avoid shortages.

Customer Relationship Management

• Build long\-term relationships with key accounts and institutional customers.
• Conduct regular customer meetings and gather market feedback.
• Ensure high levels of customer satisfaction and timely issue resolution.

Territory Management

• Plan and execute daily, weekly, and monthly field visits.
• Track sales performance and prepare territory\-wise sales reports.
• Ensure coverage of all assigned markets and outlets.
• Maintain accurate records of customer interactions and sales activities in CRM systems.

Team Coordination

• Coordinate with marketing, operations, and finance teams to support business objectives.
• Assist in training and guiding sales executives or sales representatives, where applicable.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• MBA in Sales/Marketing preferred.

Experience

• 4–8 years of experience in field sales, channel sales, or business development.
• At least 2 years of experience in a team handling or area sales management role preferred.
• Experience in FMCG, Consumer Durables, Building Materials, Electricals, Healthcare, Telecom, or related industries is advantageous.

Required Skills

• Strong sales negotiation and closing abilities.
• Excellent communication and interpersonal skills.
• Proven experience in distributor and channel management.
• Ability to analyze sales data and prepare reports.
• Strong problem\-solving and relationship\-building skills.
• Proficiency in MS Excel, PowerPoint, and CRM tools.
• Self\-motivated with the ability to work independently in a field environment.

Key Performance Indicators (KPIs)

• Achievement of sales targets.
• New customer acquisition.
• Distributor/dealer network expansion.
• Market coverage and outlet productivity.
• Collection efficiency and payment recovery.
• Customer retention and satisfaction.

Additional Requirements

• Willingness to travel extensively within Kolkata and nearby territories.
• Valid driving license and own vehicle preferred.
• Ability to work in a fast\-paced, target\-driven environment.

Pay: ₹30,000\.00 \- ₹35,000\.00 per month

Work Location: In person