As an Area Sales Manager at SK Sales and Marketing, you will achieve and exceed monthly, quarterly, and annual sales targets in both value and volume. Your responsibilities include expanding market coverage by increasing weighted and numerical distribution through appointing new distributors and super-stockists in uncovered markets. You will maximize sales across all channels, particularly General Trade, and enhance brand visibility via trade promotions, merchandising drives, and point-of-sale material placement. Furthermore, you will conduct competitive analysis by monitoring rival activities, pricing, schemes, and product launches, providing timely feedback to management. The role also encompasses team leadership and distributor management to ensure effective channel execution and performance. This multifaceted position demands strategic planning, execution skills, and the ability to drive sales growth in a competitive landscape through comprehensive market and channel oversight.