Assistant Manager - Marketing

• *Job Description**

As the Marketing Manager at Jewelbox, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, engagement, and sales. You will lead a talented team of marketing professionals and collaborate cross\-functionally to execute integrated marketing campaigns across multiple channels.

• *Responsibilities:**

\- Develop and execute comprehensive marketing plans to support brand objectives and drive sales growth.

\- Lead the development of creative marketing campaigns, including advertising, promotions, and events, to engage our target audience and drive brand awareness.

\- Manage the marketing budget, allocate resources effectively, and track ROI for all marketing initiatives.

\- Oversee the creation of content for various marketing channels, including social media, email, website, print collateral (BTL), and mass media advertising (ATL), ensuring alignment with brand voice and messaging.

\- Collaborate with cross\-functional teams, including product development, sales, and e\-commerce, to ensure alignment and integration of marketing efforts.

\- Analyze market trends, consumer insights, and competitive landscape to identify opportunities and inform marketing strategy.

\- Monitor and measure the performance of marketing campaigns, analyze key metrics, and optimize performance based on data\-driven insights.

\- Build and maintain strong relationships with media partners, influencers, and industry stakeholders to enhance brand visibility and reach.

• *Qualifications:**

\- Bachelor's degree in marketing, communications, or a related field preferred.

\- Minimum of 2\+ years of experience in marketing, with a proven track record of success in developing and executing integrated marketing campaigns, including ATL and BTL strategies.

\- Strong leadership skills, with the ability to inspire and motivate a team to achieve results.

\- Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing initiatives.

\- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast\-paced environment.

\- Results\-driven mindset, with a focus on achieving measurable goals and KPIs.

Pay: ₹300,000\.00 \- ₹450,000\.00 per year

Benefits

• Paid sick time
• Provident Fund

Work Location: In person