Assistant Manager Performance Marketing & Growth

LOCATION: Mumbai (On\-site)

• *ROLE OVERVIEW**

The **Assistant Manager – Performance Marketing \& Growth** will be responsible for planning, executing, optimizing, and reporting on all digital marketing initiatives that contribute to lead generation, admissions, product sales, and revenue growth.

• *KEY RESPONSIBILITIES**

• *1\. Performance Marketing**

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, YouTube, LinkedIn, and other relevant platforms.
• Monitor and improve key performance metrics including CPL, CPC, CTR, CPA, CAC, and ROAS.
• Conduct audience research, competitor analysis, and campaign testing.
• Scale successful campaigns while maintaining efficiency and profitability.
• Manage advertising budgets and media allocations.

• *2\. Funnel Marketing \& Customer Journey Management**

• Design and optimize lead generation funnels for courses, webinars, workshops, consultations, and digital products.
• Map customer journeys from awareness to enrollment or purchase.
• Identify funnel drop\-offs and implement improvements to increase conversion rates.
• Optimize landing pages, registration pages, and lead capture mechanisms.

• *3\. Marketing Automation**

• Build and manage automated workflows across email, WhatsApp, SMS, CRM, and other communication channels.
• Create nurture campaigns for leads, prospects, alumni, and customers.
• Implement lead scoring, segmentation, and behavioural triggers.
• Improve lead engagement and conversion through automation strategies.

• *4\. Omnichannel Marketing Communication**

• Manage integrated communication across: Email Marketing, WhatsApp Marketing, Social Media, Retargeting Campaigns, Community Platforms.
• Ensure consistency of messaging across all customer touchpoints.

• *5\. Tracking \& Attribution**

• Manage implementation and maintenance of: GA4, Google Tag Manager, Meta Pixel, Conversion API, UTM Tracking, Event Tracking
• Ensure accurate measurement of marketing performance and attribution.

• *6\. Growth Marketing Initiatives**

• Identify and test new acquisition channels.
• Support referral marketing, affiliate marketing, influencer collaborations, and partnership initiatives.
• Explore AI\-powered tools and emerging technologies to improve marketing efficiency and performance.

• *REQUIRED Technical Skills**

• Meta Ads Manager
• Google Ads, Google Analytics 4, Google Tag Manager
• Marketing Automation Platforms
• Conversion Tracking
• CRM Platforms
• Email Marketing Tools
• Landing Page Builders
• Funnel Building Tools

• *PREFERRED QUALIFICATIONS**

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in Performance Marketing, Growth Marketing, Digital Marketing, or Marketing Automation.
• Experience in Education, EdTech, Training, Coaching, Consulting, or Professional Services industries preferred.
• Experience working with lead generation and high\-ticket sales funnels is highly desirable.

Pay: ₹380,000\.00 \- ₹450,000\.00 per year

Benefits

• Cell phone reimbursement
• Paid sick time
• Paid time off

Experience

• Performance marketing: 1 year (Required)
• Digital marketing: 1 year (Required)

Work Location: In person