Associate Digital Media Manager - Retail

• *About ICP**

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca\-Cola, Mars, P\&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in **Atlanta, London, Mexico City, Mumbai**, and **Shanghai**, we operate on a global scale, delivering world\-class solutions that drive exceptional business outcomes.

• *Who We Are**

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

• *We're A People First Company**

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where *work/life* balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half\-day Fridays. We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

• *Bring the Confidence**

Are you a relationship\-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

Want to lead online activation from the front? As an Associate Digital Media Manager at Reckitt, you will have the freedom to develop the media strategy for our market\-leading brands.

As an Associate Digital Media Manager, you will play a vital role in assisting the team in developing and executing digital media campaigns across various platforms. You will work closely with senior members of the team to optimise campaigns, analyse data and contribute to the overall success of our digital media initiatives.

• *The team**

This role sits within Reckitt In\-House Media team ‘Applied Media Science’. This team is responsible for the media planning \& activation of digital media globally. We currently look after 7 markets and are quickly growing; this role will focus on the UK. We work closely with both external partners such as our agencies and internal teams to ensure we are following Reckitt best practice, sharing learnings and driving our growth.

• *Responsibilities**

• Working with Digital Media Manager and local media team to define digital strategies and recommend ways to use social, programmatic, Search, Ecomm and other relevant platforms to deliver against business objectives.
• The role will focus heavily on the execution \& optimisation of our digital media campaigns across platforms such as Meta, TikTok, DV360, Amazon, Citrus etc. Includes trafficking, in\-platform set ups, troubleshooting \& more.
• You’ll be responsible for daily pacing checks and optimising campaigns based on key performance metrics working with a range of different KPIs based on both brand and performance campaigns.
• Own Weekly reporting \& support in PCA’s being able to analyse datasets and suggest optimisations based on performance and past learnings.
• You’ll be a key POC for our local media teams and need to be able to communicate technical platform processes in a simple and digestible way.
• Working closely with key partners to keep close to latest industry \& platform developments \& testing opportunities to drive our media activations forward.

You will be supported by a Manager and Lead in the team who will help and guide you with tasks to ensure performance objectives are met, as well as helping crave out your own training and development plan.

• *What we** **looking** **for:**

• Passion for all things digital media and have prior experience planning \& buying paid media campaigns.
• Ideally have hands on experience across all channels social, programmatic, Search \& Ecomm but 2 out of 4 at a minimum and the eagerness to upskill.
• Experience in stakeholder management with excellent communication skills, both verbal and written, will be particularly important in building \& developing stakeholder and supplier relationships.
• A desire to grow your knowledge of digital marketing platforms and champion being a subject matter expert.
• Excellent organization skills with the ability to prioritize tasks based on deliverables. You will be responsible for ensuring campaigns deliver.
• Strong analytical skills and a natural affinity for numbers is key. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
• Proficiency in Excel (Pivot Tables, VLookups, etc)

• *Desired (not essential):**

• Agency experience
• Platform certification (DV360, Meta, Pinterest, etc)
• Project Management tools (Jira, Monday.com, etc)

• *Someone who exemplifies our ICP Values:**

• **Curious:** Always learning, eager to explore endless possibilities.
• **Inclusive:** Diversity is our strength. Every voice matters and we can achieve more when we do it together.
• **Focused:** With clear vision and unwavering dedication, we progress forward and deliver excellence.
• **Creative:** Unleashing imagination, innovating boldly, and redefining possible.
• **Trustworthy:** Built on honesty, respect, and integrity we stand strong together.