Tractor Junction Pvt. Ltd. is recruiting a Backhoe Sales Executive for JCB Backhoe Loaders, requiring lead generation through field visits, references, and market outreach. The role involves identifying potential customers like contractors, builders, and equipment users, conducting meetings to explain product features and benefits, and following up on inquiries to convert leads into sales. You will support customers during the purchase process, coordinate with finance and operations teams for smooth deal execution, and maintain accurate records. This position demands regular field activity, strong relationship management, and target achievement in a dynamic sales environment.