Brand Manager

• *1\. Brand Strategy \& Positioning**

• Develop and execute brand strategies aligned with business objectives
• Define brand identity, tone, and messaging for kidswear segment
• Ensure consistent branding across website and social platforms

• *2\. E\-commerce \& Marketplace Management**

• Work closely with team of platforms like Amazon, Flipkart, Myntra, etc.
• Optimize product listings, images, A\+ content, and brand stores
• Plan and execute promotional campaigns (sales, deals, seasonal launches)

• *3\. Marketing Campaigns**

* Plan and execute digital marketing campaigns across

• Social media (Instagram, Facebook)
• Collaborate with influencers, parenting communities, and bloggers

• *4\. Product \& Collection Launches**

• Coordinate with design and merchandising teams for new collections
• Plan go\-to\-market (GTM) strategies for seasonal launches
• Conduct competitor and trend analysis in kids fashion

• *5\. Content \& Creative Direction**

• Lead photoshoots, campaign creatives, and catalog styling
• Ensure high\-quality visual storytelling aligned with brand positioning
• Manage content calendar for digital platforms

• *6\. Customer Insights \& Analytics**

• Analyze customer behavior, campaign performance, and ROI
• Use insights to optimize marketing strategies and product offerings
• Track KPIs like CAC, ROAS, conversion rate, and brand recall

• *Key Requirements**

• 4–7 years of experience in Brand Management / Marketing (preferably in apparel or kids category)
• Strong understanding of e\-commerce ecosystem \& D2C brands
• Experience in handling digital campaigns
• Creative mindset with strong analytical skills
• Excellent communication and stakeholder management

• *Preferred Skills**

• Experience in kidswear / fashion brands
• Knowledge of SEO, performance marketing \& content strategy
• Understanding of consumer behavior in parenting/kids segment

• *KPIs / Success Metrics**

• Brand visibility \& engagement growth
• Sales \& conversion rate
• Campaign ROI (ROAS)
• Customer acquisition \& retention

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Experience

• Brand Management: 3 years (Required)

Location

• Satellite, Ahmedabad, Gujarat (Required)

Work Location: In person