Brand Manager

• *Brand Manager Real Estate**

• *Role Overview**

We are looking for a senior **Brand Marketing professional** to lead brand strategy and integrated marketing initiatives across real estate projects. The role will focus on building brand visibility, driving project launches, and delivering impactful **ATL, BTL and integrated campaigns**.

• *Key Responsibilities**

• Develop and execute brand strategy, positioning and communication for corporate and project brands.
• Lead ATL, BTL, digital, events and activation campaigns across key markets.
• Drive end\-to\-end marketing strategy for new project launches and key campaigns.
• Manage creative, media, digital, PR and event agencies to ensure effective execution.
• Develop budget, media plans, campaign strategies and marketing calendars aligned with business objectives.
• Monitor market trends, consumer insights and competitor activity to identify brand opportunities.
• Own marketing budgets and ensure effective utilisation and ROI.
• Work closely with Sales, Digital, CRM, PR and other business teams to deliver integrated campaigns.
• Track campaign and brand performance and present key insights to senior management.
• Lead and mentor the brand marketing team.
• Manage developer relations \& vendor management.

• *Who Can Apply?**

• 5\+ years of experience in Brand Marketing / Integrated Marketing / Marketing Communications, preferably in Real Estate or consumer\-facing industries.
• Strong experience in ATL, BTL, OOH, media planning and project launches.
• Proven experience in managing agencies, budgets and large\-scale campaigns.
• Strong strategic thinking, creativity, communication and stakeholder management skills.