Responsible for developing and managing the luxury and premium wallcoverings business for Asian Paints
*Business Responsibility Areas**
Category Management: Develop and execute a comprehensive Go\-to\-market plan for wallcoverings, with a well\-defined pricing and distribution strategy
Demand Generation: Build a pipeline of customers, tapping into existing database of cross functions, and building newer channels
Product development –Map consumer requirements; benchmark with international standards and competition assessment. Work with design \& production team to shape future offerings from the brand
Brand \& Communication\- Create the brand identity, Strategize and execute a communication plan\- a reach out model to customers \& leading interior designers
Digital Strategy: Leverage avenues in digital space to bolster the brand positioning and a targeted reach out to key influencers
Collaborations\- Manage collaborations with leading Indian and international design houses to create a pipeline of designs and collections
Manage RFP’s, contracts, reports, data analysis with all internal \& external stakeholders/agencies
*Qualifications**
MBA
Having managed brand role with an exposure to category management
Preference for MBA in luxury management or a certification course from a tier 1 institute
Previous Experience
1\- 4 years of experience in a product category, preferably home decor