Business Development Associate (BDA)

Job Description – Business Development Associate (BDA)

• *Job Title:** Business Development Associate
• *Department:** Sales \& Business Development
• *Reporting To:** Business Development Manager
• *Location:** Thrissur
• *Employment Type:** Full\-Time

1\. Job Summary

We are looking for a proactive, enthusiastic, and target\-oriented Business Development Associate to support the company's business growth by identifying new business opportunities, generating leads, building customer relationships, and converting prospects into customers.

The ideal candidate should possess excellent communication and negotiation skills, a customer\-focused approach, and the ability to achieve sales targets while contributing to the overall growth of the organization.

2\. Key Responsibilities Lead Generation and Prospecting

• Identify and generate new business leads through calls, emails, social media, referrals, and other channels.
• Research potential customers, target markets, and business opportunities.
• Build and maintain a database of prospective customers.
• Contact potential clients to introduce the company's products or services.
• Schedule meetings, product demonstrations, and sales appointments.

Sales and Business Development

• Understand customer requirements and recommend suitable products or services.
• Follow up with prospective customers to convert leads into sales.
• Support the sales team in achieving monthly and quarterly business targets.
• Prepare quotations, proposals, and presentations as required.
• Identify opportunities for upselling, cross\-selling, and repeat business.
• Maintain regular communication with prospects throughout the sales cycle.

Customer Relationship Management

• Build and maintain positive relationships with existing and prospective customers.
• Understand customer needs, address queries, and provide timely information.
• Coordinate with internal teams to ensure smooth customer onboarding and service delivery.
• Follow up with customers to collect feedback and identify further business opportunities.

Reporting and Coordination

• Maintain accurate records of leads, calls, meetings, follow\-ups, and sales activities.
• Update customer details and sales progress in the CRM or reporting system.
• Prepare daily, weekly, and monthly sales activity reports.
• Coordinate with the Business Development Manager and Sales Team Lead to review progress and improve performance.
• Stay updated on market trends, competitor activities, and industry developments.

3\. Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field preferred.
• Freshers may apply, depending on company requirements.
• Prior experience in sales, lead generation, telecalling , or business development is an advantage.
• Willingness to learn sales techniques, product knowledge, and customer relationship management.

4\. Required Skills

• Excellent verbal and written communication skills.
• Strong interpersonal and relationship\-building abilities.
• Good presentation, negotiation, and persuasion skills.
• Ability to identify opportunities and convert leads into customers.
• Target\-oriented mindset with strong follow\-up skills.
• Basic knowledge of MS Office, Excel, email, and CRM tools.
• Good organizational skills and attention to detail.
• Ability to work independently and collaboratively as part of a team.

5\. Key Performance Indicators (KPIs)

• Number of leads generated.
• Number of calls, meetings, and customer follow\-ups completed.
• Lead\-to\-customer conversion rate.
• Sales revenue and target achievement.
• Number of new customers acquired.
• Quality and accuracy of CRM updates.
• Follow\-up efficiency and pipeline development.

6\. Expected Outcome

The Business Development Associate is expected to contribute to business growth by generating quality leads, developing customer relationships, maintaining a strong sales pipeline, converting prospects into customers, and supporting the achievement of the company's sales objectives.

Pay: ₹12,000\.00 \- ₹20,000\.00 per month

Work Location: In person