Business Development Executive (BDE)

EaseToLearnJob Description – Business Development Executive (BDE)

• *Department:** Business Development \& Sales
• *Job Location:** Janakpuri, New Delhi
• *Employment Type:** Full\-time
• *Work Arrangement:** Field\-based
• *Experience:** 0–2 years
• *Reporting To:** Business Development Manager / Sales Lead, as assigned

1\. About EaseToLearn

EaseToLearn is an education technology platform focused on digital learning, assessments, and examination preparation solutions. The organization aims to make educational resources more accessible through technology\-enabled learning services.

2\. Role Overview

EaseToLearn is seeking a proactive, target\-oriented Business Development Executive to drive revenue generation through direct sales, field visits, customer engagement, and institutional outreach.

The role involves connecting with prospective students, parents, schools, coaching centres, and other relevant educational stakeholders to promote EaseToLearn's offerings, explain product benefits, convert prospects into customers, and achieve assigned sales targets.

The ideal candidate should possess strong communication and negotiation skills, a willingness to travel locally, and the ability to manage the complete sales process from initial contact to conversion.

3\. Key Responsibilities

• *A. Business Development and Revenue Generation**

• Identify and pursue business opportunities within assigned markets and territories.
• Generate revenue through direct customer engagement and sales activities.
• Explain EaseToLearn's products, services, and value proposition to prospective customers.
• Convert qualified prospects into paying customers and achieve assigned sales targets.
• Maintain a consistent pipeline of prospects and follow up to improve conversion rates.

• *B. Field Sales and Customer Engagement**

• Conduct regular field visits to meet prospective students, parents, and relevant institutional stakeholders.
• Conduct customer meetings and product demonstrations, including home sessions where required.
• Understand customer requirements and recommend suitable educational offerings.
• Build relationships with prospective customers and maintain professional communication throughout the sales process.
• Travel within assigned territories to support business development activities.

• *C. Institutional Business Development**

• Approach schools, coaching centres, educational institutions, and other relevant organizations to explore business opportunities.
• Present EaseToLearn's offerings to prospective institutional partners.
• Identify potential partnership, distribution, and institutional sales opportunities.
• Coordinate follow\-ups, meetings, demonstrations, and commercial discussions.
• Support relationship management with existing customers and institutional partners, as assigned.

• *D. Calling and Sales Conversion**

• Contact prospective customers through telephone calls and other approved communication channels.
• Follow up with interested prospects and address their queries.
• Schedule meetings, demonstrations, and field visits to support conversion.
• Maintain accurate records of customer interactions, follow\-ups, and sales outcomes.
• Use the organization's designated CRM or tracking system to monitor the sales pipeline.

• *E. Sales Reporting and Coordination**

• Maintain daily records of calls, meetings, field visits, follow\-ups, and conversions.
• Submit sales activity reports and pipeline updates to the reporting manager.
• Coordinate with internal teams to ensure smooth customer onboarding and handover after conversion.
• Communicate market feedback, customer objections, and competitor activities to management.
• Adhere to approved pricing, sales processes, reporting requirements, and customer communication standards.

4\. Mandatory Eligibility Criteria

• **Delhi Residency:** Must currently reside in Delhi.
• **Two\-Wheeler Ownership:** Must own a personal two\-wheeler and be comfortable using it for field visits and local business travel.
• **Driving Licence:** Must hold a valid driving licence applicable to the vehicle being used.
• **Fieldwork:** Must be willing to undertake regular field visits, customer meetings, and home sessions as assigned.
• **Sales Orientation:** Must be comfortable with calling, customer interaction, follow\-ups, negotiation, and target\-based work.
• **Fresher Eligibility:** Freshers may apply if they hold an MBA or an equivalent postgraduate management qualification.
• **Fresher Educational Restriction:** Candidates with a B.Tech or other engineering/technical degree background will not be eligible as freshers under this hiring requirement.

5\. Educational Qualifications

• Candidates with 1–2 years of relevant sales or business development experience may apply, subject to the mandatory eligibility criteria.
• Freshers must hold an MBA or equivalent postgraduate management qualification.
• A degree or postgraduate qualification in Business Administration, Marketing, Sales, or Management is preferred.
• Candidates with an educational background relevant to sales, business development, or customer acquisition will be preferred.

6\. Preferred Experience

• Experience in EdTech, education services, educational sales, or student enrolment is an advantage.
• Exposure to field sales, direct selling, institutional sales, or business development is desirable.
• Experience in customer acquisition, sales conversion, and relationship management will be beneficial.
• Freshers with strong communication skills and a demonstrated interest in sales may apply if they meet the stated educational requirements.

7\. Required Skills and Competencies

• Strong verbal communication and interpersonal skills.
• Persuasion, negotiation, and objection\-handling abilities.
• Customer relationship management and follow\-up discipline.
• Confidence in conducting meetings, presentations, and product demonstrations.
• Ability to work independently during field assignments.
• Basic computer skills and working knowledge of Excel or Google Sheets.
• Familiarity with CRM tools or sales tracking systems is an advantage.
• Time management, organization, accountability, and problem\-solving skills.
• A results\-oriented approach to achieving revenue and conversion targets.

8\. Performance Evaluation

Performance will be assessed against targets and responsibilities assigned by the reporting manager. Relevant indicators may include:

• Revenue generated and sales target achievement.
• Number and quality of customer interactions and field visits.
• Prospect\-to\-customer conversion rate.
• Follow\-up effectiveness and sales pipeline management.
• Institutional meetings and business opportunities developed.
• Accuracy of sales reporting and CRM records.
• Customer experience and adherence to established sales processes.

Specific targets will be communicated by management based on the assigned territory, product offering, and business requirements.

9\. Reporting Structure

The Business Development Executive will report to the Business Development Manager or Sales Lead, as assigned, and coordinate with relevant internal teams for sales execution, customer onboarding, and business development activities.

10\. Application Process

Interested candidates should submit their updated resume through the application channel specified by EaseToLearn.

Applicants should mention

• Current residential location.
• Highest educational qualification.
• Relevant sales or business development experience.
• Confirmation of personal two\-wheeler ownership and a valid driving licence.
• Experience in the education or EdTech sector, if applicable.

Candidates who meet the mandatory eligibility criteria may be shortlisted for further evaluation and interviews.

• *Compensation:** To be communicated during the recruitment process.

• *Work Location:** Janakpuri, New Delhi.

• *Equal Opportunity:** Applications will be assessed based on relevant qualifications, skills, experience, and suitability for the role, in accordance with applicable employment laws.

Pay: ₹10,000\.00 \- ₹25,000\.00 per month

Benefits

• Cell phone reimbursement

Work Location: Hybrid remote in Janakpuri, Delhi, Delhi