Business Development Manager (BDM)

Job Summary

The Business Development Manager (BDM) is responsible for increasing hospital patient footfall, developing referral networks, promoting hospital services, and generating business through field marketing activities. The role involves building relationships with doctors, clinics, laboratories, companies, insurance partners, and other healthcare stakeholders.

Key Responsibilities

• Develop and implement field marketing strategies to increase patient visits and hospital revenue.
• Visit clinics, doctors, hospitals, laboratories, pharmacies, and healthcare institutions to build referral relationships.
• Develop and maintain relationships with general practitioners, specialists, consultants, and other referral sources.
• Promote hospital services, including OPD, IPD, diagnostics, surgery, health check\-ups, and specialty departments.
• Identify new business opportunities and expand the hospital's referral network.
• Conduct corporate visits and arrange health camps, awareness programmes, and medical screening activities.
• Achieve monthly targets for patient referrals, business generation, and revenue growth.
• Coordinate with the telecalling, front\-office, patient relations, and medical teams to convert enquiries into appointments.
• Monitor competitor activities, market trends, and referral opportunities.
• Prepare daily field visit reports, lead updates, and monthly performance reports for management.
• Ensure professional, ethical, and compliant marketing practices.
• Plan and conduct medical camps, health check\-up camps, screening programmes, and awareness sessions.

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Work Location: In person