Promote the organization’s training programs to potential learners and communities.
Generate high\-quality leads and drive walk\-ins to the center for enrollments.
Achieve lead generation and walk\-in targets.
Counsel prospective learners on available training programs and support their enrollment.
Achieve assigned enrollment targets.
Conduct marketing and sales activities to drive program awareness and revenue for the center.
*Key Responsibilities**
Visit **institutes, colleges, and youth localities** in nearby areas to create awareness about training programs through presentations, demos, and distribution of marketing materials.
Generate and maintain a strong **learner lead database** for current and future enrollments.
Mobilize potential learners from nearby villages and localities and guide them to visit the center for counseling and program details.
Counsel prospective learners about training programs and facilitate the enrollment process.
Coordinate regularly with the **Center Manager, Trainers, and Counsellors** to understand training content and address learner queries effectively.
Identify and develop **network partners and local influencers** who can support mobilization and awareness activities in nearby villages and towns.
Plan and execute marketing activities in coordination with the Center Manager.
Ensure that all leads are shared daily with the **Counsellor and Center Manager** through CRM tools or communication channels such as Lead Square or WhatsApp.
Submit all enquiry forms and lead details to the concerned team members on a daily basis.
Support center operations when required in the absence of the Center Manager or Counsellor.
*Approach**
Ensure **100% adherence to SOPs** and timelines for all deliverables.
Proactively identify potential target areas for mobilizing learners.
Engage and influence potential learners to visit the center for further counseling and program information.
Promote training programs across colleges, institutes, and youth communities.
Continuously analyze lead sources and develop effective mobilization strategies.
*Collaboration**
*Key Shared Accountabilities**
Learner Mobilization
Marketing and Outreach Activities
*Key Stakeholders**
Center Manager
Counsellor
BUSSM
Placement Manager
*Career Growth**
Employees will have opportunities for **vertical and lateral growth** based on their performance, potential, and availability of suitable roles within the organization.
*Core Values**
*Ethics**
Practice and promote ethical behavior and ensure adherence to organizational policies and values.
*Teamwork**
Work collaboratively with all team members and stakeholders to achieve organizational goals.
*Learner First / Customer First Attitude**
Prioritize the needs of learners by providing timely support and high\-quality service.
Contribute to improving learners’ professional careers through awareness and access to training opportunities.
*Quality**
Maintain high standards in mobilization activities, service delivery, and data accuracy.