Business Development Specialist – Lead Generation

• *Position:** Business Development Specialist – Lead Generation

• *Years of Experience:** 3\-6 Years

• *Location:** Bengaluru, Karnataka

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#### **Role Summary**

We are looking for a proactive Business Development Specialist to identify prospective customers, generate inbound and outbound leads, initiate conversations, and create qualified opportunities for the sales team.

The focus is on prospecting, initial engagement, basic qualification, and sales handover—not technical solutioning, account ownership, or deal closure.

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#### **Key Responsibilities**

• Lead Generation \& Prospecting
• Research target companies in Automotive, Semiconductor/EDA, and Embedded Systems markets.
• Identify decision\-makers and build accurate prospect and stakeholder lists.
• Generate outbound leads through LinkedIn, targeted email outreach, events, and other channels.
• Follow up on inbound enquiries from the website, marketing campaigns, referrals, and events.
• Initial Customer Engagement
• Introduce Vayavya Labs and its engineering capabilities to prospective customers.
• Start conversations to understand initial interests, needs, and potential opportunities.
• Schedule introductory meetings with the sales and technical teams; follow up consistently.
• Lead Qualification \& Handover
• Qualify prospects at a basic level for business relevance, needs, stakeholders, and timelines.
• Record discussion outcomes and next steps; hand over qualified leads to the sales team.
• Nurture early\-stage prospects until they are ready for a sales conversation.
• Sales \& Marketing Coordination
• Coordinate with marketing on campaign and event leads.
• Maintain CRM records and track outreach, responses, meetings, and conversions.
• Support sales with account research and stakeholder mapping.

#### **Skills \& Experience**

• 3–6 years of B2B lead generation, sales development, inside sales, or business development experience.
• Experience in IT services, engineering services, or technology companies preferred.
• Comfortable with LinkedIn prospecting, email outreach, CRM, and lead generation tools.
• Strong written and verbal communication skills, especially for international outreach.
• Ability to research accounts, identify stakeholders, initiate conversations, and manage follow\-ups.

#### **Good to Have**

• Exposure to Automotive, Semiconductor, Embedded Software, or related engineering markets.
• Experience prospecting into North American or European markets.
• Familiarity with LinkedIn Sales Navigator and basic engineering services terminology.

#### **Success Metrics**

• Relevant prospects identified and contacted.
• Qualified leads generated and accepted by the sales team.
• Introductory meetings scheduled and completed.
• Opportunities progressing after handover.
• Quality of follow\-up and accuracy of CRM information.

#### **What This Role Requires**

Curiosity, persistence, strong organization, and confidence to approach new prospects. The ability to hold a credible introductory conversation matters more than deep technical expertise or experience closing complex deals.

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#### **Why This Role Matters**

This role helps Vayavya build a consistent pipeline of relevant customer conversations, enabling the sales team to focus on developing and closing qualified opportunities.

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