Campaign Specialist

**Job Description**

The Campaign Executive is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to strengthen the company’s connection with consumers, enhance brand awareness, and generate business leads. The role involves managing online advertising across platforms such as Google Ads and Facebook/Meta Ads, analyzing campaign performance using web analytics tools, and coordinating with media agencies and vendors to ensure effective campaign delivery. The Campaign Executive is also responsible for complying with Information Security Management System (ISMS) policies and secure data handling practices.

• *Key Responsibilities**

• Assist in the development and implementation of campaign strategies to build and maintain strong digital connections with consumers.
• Plan, launch, and optimize online advertising campaigns through Google Ads, Facebook/Meta Ads, and other digital platforms to increase company visibility and brand awareness.
• Monitor and measure campaign performance using web analytics tools such as Google Analytics, WebTrends, and other reporting platforms.
• Analyze campaign metrics including impressions, clicks, conversions, cost per lead, and return on investment, and recommend improvements.
• Coordinate with internal teams, media agencies, and third\-party vendors to ensure campaigns are executed effectively and on schedule.
• Prepare regular campaign performance reports and present insights to management.
• Manage campaign budgets and ensure optimal allocation of marketing spend.
• Stay updated with current digital marketing trends, advertising platform updates, and best practices.
• Maintain partnerships with media agencies and vendors to support successful campaign execution.
• Adhere to information security policies by following the rules and procedures outlined in the ISMS, including secure data handling, password management, and communication practices.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Provident Fund

Work Location: In person