Careers Adda, a unit of Adda Education, is a leading EdTech platform providing comprehensive online and offline learning solutions for school students and aspirants of competitive exams such as CUET, CLAT, IPMAT, JEE, and NEET. With expert faculty, structured programs, and personalized mentorship, we aim to make quality education accessible and result\-oriented.
We are looking for a dynamic and results\-driven Category Manager to take ownership of the Profit and Loss (P\&L) of a key category within our online learning platform. You will be responsible for driving category growth by leveraging data insights, optimising user acquisition, and managing relationships with educators and cross\-functional teams. Key Responsibilities:
● Own the category P\&L. Define and execute strategies to achieve revenue and profitability targets. Monitor performance metrics, identify growth opportunities, and manage budgets effectively.
● Develop and implement strategies for organic user acquisition, with a strong focus on leveraging social media channels, particularly YouTube. Analyze performance data and iterate on campaigns to improve efficiency.
● Build and maintain strong relationships with educators. Identify and onboard new educators, provide feedback, and support them in creating engaging content. Collaborate on course development and curriculum planning. Identify performance gaps and drive improvements
● Coordinate with teams across the organization, including sales, operations, marketing, and product, to ensure seamless execution of category initiatives. Align teams around shared goals and drive efficiency.
● Collaborate with product and tech teams to optimize the user experience within the category. Provide requirements for features that improve engagement, retention, and conversion.
● Stay abreast of industry trends, competitor activities, and student needs. Use market insights to inform category strategy and make data\-driven decisions. Qualifications \& Skills:
● Proven experience in category management, preferably in the online learning or ed\-tech space.
● Strong understanding of P\&L management and budgeting.
● In\-depth knowledge of social media marketing, particularly YouTube, for organic acquisition.
● Proven ability to collaborate effectively with cross\-functional teams.
● Data\-driven mindset with strong analytical and problem\-solving skills.
Pay: ₹360,000\.00 \- ₹480,000\.00 per year
Work Location: In person
Category Manager
Adda 247 · Ghaziabad
Category Manager
Adda 247 · Noida
Category Manager
Adda 247 · Gurgaon