Category Manager (Signage )

• *Job title:** Category Manager, New Signage Categories

• *Location:** Gurugram, Haryana (on\-site)
• *Job type:** Full\-time
• *Experience:** 5 to 8 years
• *Pay:** Up to ₹10,00,000 per year

• *About the company**

CrazyNeon is a fast\-growing e\-commerce brand specializing in custom LED neon signs and other custom signage, selling to customers across the US and other international markets. Owned and operated by Propound Internet Pvt. Ltd., we’re building the next generation of the custom signage buying experience, combining e\-commerce, technology, design, automation and AI.

• *About the role**

You will identify, launch and scale new signage categories on crazyneon.com, taking each from idea to a profitable, scalable part of our range. You’ll decide which categories we add, how they are priced, listed, marketed, sourced and delivered, and own the P\&L for the categories you launch. This role blends e\-commerce product thinking, conversion optimization, data and applied AI.

• *What you’ll do**

• Build and own the new\-category roadmap, revenue targets and annual plan
• Research demand, search trends and competitors (Amazon, Etsy, VistaPrint, Signs.com, BuildASign) to find new category opportunities, and build a business case for each launch
• Define the range for each category: materials, sizes, finishes, mounting options and add\-ons, for both D2C and business buyers
• Run launches end to end: sourcing and sampling, costing, listing, pricing, marketing and go\-live, then decide whether to scale, refine or exit
• Set pricing, bundles and volume tiers, and own revenue, gross margin, AOV, discounts and return/remake costs
• Plan seasonal promotions (Halloween, Christmas, Valentine’s Day, wedding season, Black Friday)
• Own category and product pages on crazyneon.com (Shopify), including structure, filters, content, images and mockups
• Work with the tech team to extend the custom design/upload tool and size/price configurator
• Drive SEO with the marketing team, and run A/B tests to improve conversion
• Use AI and automation tools for research, listing content, mockups and reporting
• Onboard vendors and production partners, set quality and packaging standards, and track delivery times, damage and remake rates
• Brief marketing on Google Shopping, Meta ads, email and social campaigns, and grow B2B and bulk orders with the sales team
• Report weekly and monthly on sales, margin, traffic, conversion and customer feedback, and guide category executives, designers and listing specialists

• *Requirements**

• Bachelor’s degree in business, marketing, engineering or similar (MBA is a plus)
• 5 to 8 years of experience, with at least 3 years in category management, product management or merchandising for an e\-commerce or D2C brand
• Proven record of launching and scaling new categories with clear revenue and margin results
• Strong grasp of pricing, unit economics and P\&L
• Comfortable with Shopify (or similar), Google Analytics, Excel/Google Sheets and SEO basics
• Experience selling to international customers, ideally in the US, UK or Europe
• Clear written and spoken English; able to work with US/UK teams across time zones
• Data\-driven, organized, and able to work across design, production, marketing and tech

• *Good to have**

• Experience with signage or custom\-made products (printing, packaging, personalized gifts, home décor)
• Knowledge of signage materials, manufacturing and finishing processes
• B2B, bulk or wholesale sales experience
• Familiarity with product configurators and design\-upload tools
• Working\-level Google Shopping and Meta ads experience

Pay: ₹800,000\.00 \- ₹1,000,000\.00 per year

Benefits

• Provident Fund

Application Question(s)

• Current Location?
• Current CTC?
• Expected CTC?
• Notice Period?

Experience

• Category management: 5 years (Required)

Work Location: In person