Channel Marketing Manager

• *Pay:** ₹35,000\.00 \- ₹45,000\.00 per month

Job description

• *Channel Development Manager** — B2C Division

• *Employment Type:** Full\-time **Experience Level:** Senior (5\+ years) **Location:** Bangalore **Reports To:** Franchise Head

About the Role

We're looking for an experienced **Channel Development Manager** to lead franchise operations for our B2C business. You'll be the key link between the company and our franchise partners — driving performance, ensuring brand consistency, and helping franchisees grow profitably. This is a senior, on\-site role for someone who thrives on ownership, relationship management, and operational rigor.

What You'll Do

• **Identify and scout new franchise opportunities across different territories/areas — site selection, feasibility, and partner evaluation**
• **Lead end\-to\-end onboarding of new franchisees: launch readiness, training, and initial ramp\-up**
• Manage day\-to\-day relationships with franchise partners across your assigned territory, acting as their primary point of contact
• Monitor franchise performance against sales, quality, and compliance targets; identify gaps and drive corrective action plans
• Ensure franchisees adhere to brand standards, operating procedures, and company policies
• Conduct regular site visits and performance reviews; prepare reports for senior leadership
• Resolve escalations and operational issues quickly, balancing franchisee needs with company standards
• Collaborate with Marketing, Operations, and Finance teams to roll out new programs, promotions, and systems to the franchise network
• Track and report on franchise P\&L health, royalty collections, and compliance metrics

Ideal Background

• *We're especially interested in candidates with experience in any of the following:**

• **Franchise sales**
• **Field sales**
• **Insurance agency development**
• **DSA / channel partner acquisition**
• **FMCG distributor appointment**
• **Telecom franchise / channel expansion**

What We're Looking For

• 5\+ years of experience in franchise management, retail operations, or multi\-unit business operations
• Proven track record managing partner/franchisee relationships and driving performance improvements
• Strong business acumen — comfortable reading P\&Ls and translating numbers into action plans
• Excellent communication and negotiation skills; able to influence without direct authority
• Willingness to travel regularly for site visits within the assigned region
• Proficiency with MS Office/Google Workspace; familiarity with franchise management or CRM software is a plus
• Bachelor's degree in Business Administration or related field preferred; MBA is a plus

Work Location: In person

Pay: ₹35,000\.00 \- ₹45,000\.00 per month

Work Location: In person