Content Creator

Job Description – Script Writer \& Digital Content Creator

• *Job Title:** Script Writer \& Digital Content Creator
• *Department:** Marketing \& Content
• *Location:** Chandigarh
• *Employment Type:** Full\-Time
• *Working Days:** Monday to Saturday

Job Summary

We are looking for a **creative Script Writer \& Digital Content Creator** who can ideate, write, and create engaging digital content for our skincare, beauty, and wellness brand.

The ideal candidate should be comfortable being involved in the **entire content creation process** — from developing ideas and writing scripts to creating and executing content for platforms such as **Instagram, YouTube, and other digital channels**.

Key Responsibilities

• Develop creative **content ideas and concepts** for social media and digital campaigns.
• Write engaging scripts for **Instagram Reels, YouTube Shorts, videos, advertisements, educational content, and promotional campaigns**.
• Create content based on current **social media trends, viral formats, and audience interests**.
• Participate in **shoots and content creation** and execute concepts based on approved scripts.
• Create engaging short\-form video content using available tools, trends, and creative formats.
• Develop strong **hooks, storytelling, CTAs, and content angles**.
• Research topics related to **skincare, hair care, beauty, wellness, lifestyle, and consumer education**.
• Convert technical or complex information into **simple, relatable, and engaging content**.
• Work closely with the **Marketing, Graphic Design, Video Editing, and Social Media teams**.
• Create content aligned with the brand's tone, positioning, and marketing objectives.
• Repurpose existing content into different formats for **Reels, Stories, YouTube Shorts, posts, and campaigns**.
• Monitor social media trends and identify opportunities for new content.
• Review content performance and use insights to improve future scripts and content.
• Maintain a consistent content pipeline and meet assigned deadlines.

Required Skills

• Strong **creative writing and storytelling skills**.
• Excellent command of **English and Hinglish**.
• Strong understanding of **Instagram Reels, YouTube Shorts, and digital content**.
• Ability to independently generate **content ideas**.
• Good understanding of **hooks, retention, CTAs, and audience psychology**.
• Comfortable **facing the camera or participating in shoots** when required.
• Basic knowledge of **video/content creation tools**.
• Good understanding of current social media trends.
• Ability to work in a **fast\-paced content environment**.
• Strong research, communication, and presentation skills.

Preferred Experience

• **1–3 years** of experience in content creation, script writing, social media, digital marketing, or a related field.
• Experience creating content for **skincare, beauty, wellness, healthcare, lifestyle, or D2C brands** will be an advantage.
• Candidates with a strong **content portfolio / Instagram page / YouTube channel / previous work samples** will be preferred.

KPIs

• Number and quality of scripts/content pieces delivered.
• Timely completion of the content calendar.
• Content engagement, reach, views, and retention.
• Quality of hooks and storytelling.
• Originality and creativity of content.
• Content performance and improvement based on analytics.
• Ability to independently generate and execute new content ideas.

Pay: ₹30,000\.00 \- ₹45,000\.00 per month

Work Location: In person