- *Job Description: Content Creator / Content Writer**
We are looking for a creative and detail\-oriented **Content Creator / Content Writer who understands storytelling, jewellery, visual communication and brand language.**
The role is **ideal for someone who can write beautifully, think visually and create content that feels premium, modern and relevant to a jewellery brand.**
- *Key ResponsibilitiesCaption \& Copy Writing**
- Write engaging captions for Instagram, Facebook, YouTube Shorts and other digital platforms.
- Create short, sharp and brand\-relevant copy for reels, posts, stories, catalogues and campaigns.
- Maintain the right brand tone across luxury, bridal, festive, everyday and collection\-led content.
- Write product descriptions and storytelling\-led content for jewellery pieces.
- Build narratives around design inspiration, gemstones, craftsmanship, styling and occasion.
- Translate jewellery concepts into easy, beautiful and customer\-friendly language.
- *Lookbook \& Catalogue Content**
- Prepare content briefs for lookbooks, catalogues and collection presentations.
- Write collection introductions, product notes, styling lines and campaign descriptions.
- Coordinate with the design, photography and marketing teams to ensure the content matches the visual direction.
- *AI\-Assisted Content Writing**
- Use AI tools to create, refine and structure jewellery\-related content.
- Prepare AI prompts for product storytelling, captions, scripts and campaign ideas.
- Edit AI\-generated content to make it more human, brand\-appropriate and premium.
- *Reels \& Video Content Support**
- Prepare basic reel scripts, hooks, voiceover lines and thumbnail text.
- Give content direction for product videos, styling videos, lookbook videos and campaign reels.
- Help convert product information into short, engaging video formats.
- *Research \& Content Planning**
- Research jewellery trends, bridal trends, fashion references and competitor communication.
- Support the team in planning monthly content calendars and campaign themes.
- Suggest content ideas for festivals, launches, collections, occasions and customer engagement.
- Work closely with the marketing, design, photography and sales teams.
- Understand product details from the team and convert them into clear communication.
- Ensure all content is accurate, polished and aligned with the brand’s image.
- Strong writing skills in English.
- Basic understanding of jewellery, fashion, luxury or lifestyle content.
- Ability to write captions, product stories, short scripts and catalogue copy.
- Good sense of aesthetics and visual storytelling.
- Comfortable using AI tools for content writing and ideation.
- Ability to understand product details and convert them into customer\-friendly content.
- Basic knowledge of Instagram content formats, reels and digital trends.
- Attention to detail, grammar and brand tone.
- Prior experience in jewellery, fashion, luxury, beauty or lifestyle brands.
- Ability to write in a premium yet conversational tone.
- Interest in gemstones, diamonds, bridal jewellery, styling and Indian culture.
- Basic understanding of Canva, Instagram, Meta content formats or content planning tools will be an added advantage.
- *Who We Are Looking For**
Someone who is creative, curious and responsible.
Someone who can look at a piece of jewellery and not just describe it, but build a story around it.
Someone who understands that in a jewellery brand, content is not just about posting regularly. It is about making every piece feel desirable, meaningful and worth remembering.
Pay: ₹20,000\.00 \- ₹50,000\.00 per month
Ability to commute/relocate
- Teynampet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience
- Content creation: 2 years (Required)
- Content writing: 2 years (Required)
Work Location: In person