Copywriter

Job Description – Copywriter (Ad Copy \& Marketing)

• *Company:** Too Personal Care Wellness Pvt. Ltd.
• *Department:** Marketing \& Branding
• *Job Type:** Full\-Time

Job Overview

We are looking for a creative and result\-oriented Copywriter who can write compelling ad copies, persuasive marketing content, and engaging brand communication. The ideal candidate should understand consumer psychology, know how to grab attention through words, and create content that drives clicks, engagement, and sales.

Key Responsibilities

• Write compelling and conversion\-focused ad copies for Meta Ads, Instagram, Facebook, and Google Ads.
• Create catchy headlines, hooks, taglines, and call\-to\-action (CTA) statements.
• Develop persuasive product descriptions highlighting product benefits and USPs.
• Write scripts and concepts for promotional videos, reels, and performance marketing campaigns.
• Understand the target audience and create copies that connect with their needs and pain points.
• Develop multiple ad copy variations for A/B testing and campaign optimisation.
• Collaborate with the marketing and creative teams to develop advertising campaigns.
• Create engaging content for social media promotions, landing pages, and marketing creatives.
• Research competitors, market trends, and customer behaviour to develop effective messaging.
• Ensure all content aligns with the brand's tone, identity, and marketing objectives.

Required Skills \& Qualifications

• Excellent writing, grammar, and communication skills.
• Strong understanding of advertising and marketing copywriting.
• Ability to write persuasive, catchy, and sales\-driven content.
• Understanding of consumer psychology and buying behaviour.
• Knowledge of Meta Ads, Google Ads, and performance marketing concepts will be preferred.
• Ability to create strong hooks and compelling storytelling.
• Creative thinking with an eye for detail.
• Prior experience in copywriting, digital marketing, or advertising will be an advantage.

Ideal Candidate

Someone who understands that good advertising is not just about writing attractive words but about convincing customers to take action. The candidate should be creative, research\-oriented, and capable of producing copies that generate engagement and conversions.

• *Application Requirement:** Candidates are encouraged to share their portfolio, previous ad copies, or samples of marketing content along with their resumes.

Pay: ₹12,000\.00 \- ₹30,000\.00 per month

Work Location: In person