Job Description

*Role Overview**

We are looking for a highly creative **Creative Content Writer** who lives and breathes digital culture. In this role, you won't be writing boring, long\-form corporate blogs. Instead, you will be the creative voice of SunCrypto across Instagram, YouTube Shorts, Twitter/X, and LinkedIn.

*Key Responsibilities**

**Short\-Form Video Scripting:** Brainstorm, conceptualize, and write highly engaging, high\-retention scripts for Instagram Reels and YouTube Shorts.
**Visual Storytelling:** Outline and write text layouts for educational carousels (Instagram/LinkedIn) that make complex financial concepts look simple and aesthetic.
**Community Engagement:** Write conversational social media captions, interactive stories (polls, Q\&As), and engagement\-driven Calls\-to\-Action (CTAs) that encourage saves, shares, and comments.

*Skills \& Requirements**

**Experience:** 1 to 1\.5 years of experience writing specifically for social media brands or agencies. *(An understanding of finance, trading, or crypto is a huge bonus, but a passion for social media writing is a must).*
**Platform Fluent:** Deep understanding of what works on YouTube/Shorts vs. Instagram/Reels. You know how to alter your writing style to match the platform.
**The Hook Expert:** Proven ability to write powerful hooks that stop the user from scrolling in the first 2 seconds.
**Bilingual \& Conversational:** Exceptional command over English and conversational Hinglish. Your writing should sound like a smart, witty friend giving trading tips, not a textbook.
**Collaboration:** Ability to work closely with graphic designers and video editors, providing them with clear visual cues and text overlays.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month