1\. Client Brand Onboarding \& Research **Deep\-dive into each client's brand \- tone, USP, target audience, visual identity, and competitor landscape** Build and maintain a creative brief template per client that the video editor and designer can execute from **Stay current on product updates, offers, and campaign goals by coordinating with the client servicing team**
- *2\. Monthly Creative Planning** Plan ad creative themes, hooks, and formats for each client every month \- Reels, Stories, static images, carousels **Align creative direction with active campaign goals (conversions, leads, awareness) in** coordination with the ad ops team **Build a monthly creative calendar per client so production never falls behind**
- *3\. Creative Briefing \& Production Coordination** Write structured creative briefs for the video editor including script hooks, visual direction, duration, CTA, and reference examples **Sit in production check\-ins to ensure briefs are being executed correctly and on time** Give clear, specific revision feedback \- not vague or subjective direction **Coordinate with the graphic designer (or freelancers) for static ad creative production**
- *4\. Creative Handoff to Ad Ops Team** Deliver final creatives to the Meta Ads and Google Ads specialist in a structured format \- labelled by campaign, format, size, and copy variant **Maintain a clean asset library per client organised by client \> month \> campaign in Google Drive** Flag any creative that may underperform based on platform norms before it goes live
5\. Performance Feedback Loop **Review ad performance reports shared by the ad ops team and translate data into creative improvements** Iterate on hooks, thumbnails, and CTAs based on what performs \- not just what looks good
- *What This Role Does NOT Include**
- *Managing Meta or Google ad accounts \- that belongs to the Performance Marketing team** Editing videos yourself \- you coordinate the editor, not do their job **Writing long\-form blogs, SEO articles.** Client\-facing account management or presenting results **Running or managing paid ad budgets**
- *Skills \& Experience Required Must\-**
- *Have** Agency experience is non\-negotiable 2 to 4 years of experience in a creative, content strategy, or brand role at a digital or performance marketing agency **Strong understanding of Meta ad formats \- Reels, Stories, static, carousel \- and what makes them perform vs. what just looks nice** Experience writing structured creative briefs or video ad scripts for paid campaigns **Ability to give specific, structured revision feedback to a video editor or designer** Understands the difference between brand content and performance content **Proficient in Google Drive / Google Workspace for asset organisation and team collaboration**
- *Good to Have** Exposure to Google Ads creative formats \- Display, YouTube, Demand Gen
Basic familiarity with Meta Ads Manager \- not to run campaigns, but to understand creative specs and formats **Experience working with Shopify or D2C eCommerce brands** Comfortable with project management tools like ClickUp or Notion **Has built or contributed to a creative asset library for an agency before**
You think in audience psychology \- not just colours and fonts **You can hold a creative brief in one hand and a performance report in the other** You give feedback with specifics \- not "make it more engaging" **You are organised and do not lose files or miss production deadlines** You are comfortable working in a fast\-paced, lean agency environment with multiple active clients
Pay: ₹25,000\.00 \- ₹45,000\.00 per month
Work Location: In person