Creative Strategist & Content Manager

1\. **Client Brand Onboarding \& Research**

• Deep\-dive into each client's brand \- tone, USP, target audience, visual identity, and competitor landscape
• Build and maintain a creative brief template per client that the video editor and designer can execute from
• Stay current on product updates, offers, and campaign goals by coordinating with the client servicing team

• *2\. Monthly Creative Planning**

• Plan ad creative themes, hooks, and formats for each client every month \- Reels, Stories, static images, carousels
• Align creative direction with active campaign goals (conversions, leads, awareness) in coordination with the ad ops team
• Build a monthly creative calendar per client so production never falls behind

3\. **Creative Briefing \& Production Coordination**

• Write structured creative briefs for the video editor including script hooks, visual direction, duration, CTA, and reference examples
• Sit in production check\-ins to ensure briefs are being executed correctly and on time
• Give clear, specific revision feedback \- not vague or subjective direction
• Coordinate with the graphic designer (or freelancers) for static ad creative production

4**. Creative Handoff to Ad Ops Team**

• Deliver final creatives to the Meta Ads and Google Ads specialist in a structured format \- labelled by campaign, format, size, and copy variant
• Maintain a clean asset library per client organised by client \> month \> campaign in Google Drive
• Flag any creative that may underperform based on platform norms before it goes live

• *5\. Performance Feedback Loop**

• Review ad performance reports shared by the ad ops team and translate data into creative improvements
• Iterate on hooks, thumbnails, and CTAs based on what performs \- not just what looks good

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person