Creative Strategist

• *Job Title: Creative Strategy Executive**

• *Location: Mumbai**

• *Department: Marketing / Digital Marketing**

• *Job Summary:**

We are looking for a Creative Strategy Executive to develop innovative marketing ideas, campaign concepts, and content strategies that enhance brand presence and drive engagement for our travel business.

• *Key Responsibilities:**

\* Develop ad concepts and campaign ideas for Meta, Google, YouTube, and other digital platforms.

\* Research competitors, market trends, and winning ad creatives.

\* Identify customer pain points, desires, objections, and buying triggers.

\* Create unique hooks, offers, messaging angles, and campaign themes.

\* Build creative testing roadmaps for ads.

• *Content \& Creative Planning:**

\* Write creative briefs for designers and video editors.

\* Create ad scripts, storyboards, reel concepts, and video structures.

\* Develop content pillars and content calendars.

\* Plan UGC, testimonial, founder\-led, and product\-focused content.

• *Performance Analysis:**

\* Analyze ad performance metrics.

\* Identify winning creatives and scaling opportunities.

\* Recommend creative improvements based on CTR, CPC, CPL, and conversion data.

\* Conduct A/B testing of hooks, thumbnails, headlines, and formats.

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Work Location: In person