The CRM & Lead Manager at Dhruvam Nexus Trading LLP is responsible for the complete lead lifecycle from digital sources including Meta (Facebook/Instagram) ads, Indiamart, and Alibaba. This involves daily extraction and CRM entry of leads, prompt qualification via calls, and assignment to the appropriate sales executive for follow-up and closure. The role maintains the CRM database, tracks follow-up statuses, and reports weekly conversion metrics to the COO. The process spans from initial ad form submission through CRM entry, qualification, assignment, tracking, and final closure or reporting, ensuring no lead is lost and all are managed efficiently from first contact to sales handoff.