- *Job Title:** CRM Manager
- *Location**: Lal Kothi, Jaipur
- *Employment Type**: Full\-time
We are seeking a highly strategic, data\-driven, and visionary Head of CRM to lead our Customer Relationship Management department. In this role, you will be responsible for designing, executing, and optimizing our global CRM strategy to drive customer retention, lifetime value (LTV), loyalty, and engagement.
As the Head of CRM, you will sit at the intersection of marketing, data analytics, and technology. You will oversee consumer lifecycle journeys, manage data governance, lead a team of CRM specialists, and maximize revenue from our existing customer database. The ideal candidate has deep technical expertise in CRM architecture and a proven track record of scaling personalization and automation efforts.
- *1\. Strategic Leadership \& Lifecycle Management**
- Define the long\-term vision and roadmap for the company’s CRM, retention marketing, and loyalty initiatives.
- Design and optimize end\-to\-end customer lifecycles, including onboarding, activation, retention, cross\-selling, up\-selling, and win\-back strategies.
- Implement omni\-channel communication strategies across email, SMS, push notifications, in\-app messaging, and direct mail.
- *2\. Data, Analytics \& Segmentation**
- Own the customer database; collaborate with Data and Analytics teams to build complex customer segmentation models based on behavioral, transactional, and demographic data.
- Leverage AI and predictive modeling to anticipate customer churn and discover high\-value behaviors.
- Establish a robust testing framework (A/B and multivariate testing) to continually optimize campaign performance, subject lines, send times, and creative layouts.
- Define and track key performance indicators (KPIs) such as Customer Lifetime Value (LTV), Churn Rate, Repeat Purchase Rate, Open/Click Rates, and CRM\-attributed revenue.
- *3\. CRM Infrastructure**
- Oversee the optimization and scaling of the CRM tech stack (e.g., Salesforce, Togile, or similar systems).
- Partner with Product, IT, and Engineering teams to ensure seamless data flows and integration between the CRM, CDP (Customer Data Platform), website/app, and data warehouses
- Ensure strict compliance with global data privacy and protection regulations 4\. Cross\-Functional Collaboration \& Team Management
- Partner with the Brand and Creative teams to ensure all CRM communications adhere to brand guidelines, tone of voice, and visual identity.
- Collaborate with Product Management to align in\-product experiences with outbound CRM communications.
- Regularly report insights and CRM performance metrics to C\-suite executives and key stakeholders.
- *Required Qualifications \& Skills**
- Education: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Statistics, Computer Science, or a related field. An MBA is a plus.
- Experience: 5\+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 3\+ years in a leadership or managerial capacity.
- Platform Expertise: Advanced, hands\-on knowledge of enterprise\-level CRM platforms (e.g., Salesforce Marketing Cloud, Togile).
- Analytical Mindset: Exceptional data literacy with the ability to turn complex sheets of data into highly actionable marketing strategies. Proficiency in SQL, Tableau, PowerBI, or Google Analytics is highly preferred.
- Technical Skills: Familiarity with HTML/CSS for email template building, API integrations, and dynamic personalization logic
- Communication: Excellent verbal and written communication skills with a strong ability to pitch strategic visions to senior executive stakeholders.
Pay: ₹25,000\.00 \- ₹30,000\.00 per month
Work Location: In person