The customer service associate greets customers and VIP guests with proper salutation at every touchpoint, provides seat service, and engages in suggestive and upselling to increase revenue. Cash handling at the POS must be accurate with no sales variance, and all customer queries are handled to delight patrons. Knowledge of movie synopses and genres is essential for taking effective orders and satisfying customers. The role independently manages box office and concessions operations, including cash management from both areas, and operates the VISTA software system to generate revenue. Highest integrity towards the organization and patrons is required, along with handling queries about film content, ratings, and showtimes. Responsibilities also include maintaining machines at the box office and concessions.