D2C Specialist

For Glosmart, a D2C (Direct\-to\-Consumer) Specialist should focus on building the company's direct online sales channel, acquiring customers, improving website conversions and developing long\-term customer relationships.

Unlike a marketplace specialist, this person should be capable of growing Glosmart's own online business through its website and digital marketing channels.

Job Description – D2C Specialist

Company: Glosmart India Pvt. Ltd.

Department: Sales \& Marketing

Designation: D2C Specialist

Reporting To: General Manager / Head of Sales

1\. Job Purpose

To develop, manage and grow Glosmart's Direct\-to\-Consumer business by driving online revenue through the company's website, digital marketing, customer acquisition and retention strategies.

The candidate will be responsible for building a profitable D2C channel and strengthening Glosmart's direct relationship with consumers.

2\. Key Responsibilities

A. D2C Website Management

Manage and operate Glosmart's D2C website.

Ensure product listings, pricing, images and descriptions are updated.

Improve website navigation and shopping experience.

Monitor website traffic, conversion rates and abandoned carts.

Coordinate website improvements and new feature development.

B. Digital Marketing \& Customer Acquisition

Plan and execute Meta (Facebook and Instagram) and Google advertising campaigns.

Develop customer acquisition strategies.

Manage performance marketing campaigns and budgets.

Drive traffic through SEO, social media and paid advertisements.

Work with influencers and content creators to promote Glosmart products.

C. Sales \& Revenue Growth

Develop strategies to achieve monthly D2C sales targets.

Improve website conversion rates and average order value.

Plan promotional campaigns, festive offers and product launches.

Develop cross\-selling and upselling strategies.

Monitor competitors and identify new business opportunities.

D. Customer Relationship Management (CRM)

Develop customer retention and repeat\-purchase strategies.

Manage WhatsApp, email and SMS marketing campaigns.

Build customer databases and segmentation strategies.

Monitor customer feedback, reviews and complaints.

Improve customer satisfaction and brand loyalty.

E. Business Analytics \& Reporting

Track website traffic, sales and conversion rates.

Monitor customer acquisition cost (CAC) and return on ad spend (ROAS).

Analyse product\-wise sales and profitability.

Prepare weekly and monthly performance reports.

Recommend strategies based on business data.

F. Order \& Fulfilment Management

Coordinate with warehouse and logistics teams.

Ensure timely order processing and delivery.

Monitor returns, refunds and cancellations.

Maintain adequate inventory availability.

3\. Required Skills \& Qualifications

Graduate in Marketing, Business Administration or related field.

2–5 years of experience in D2C or e\-commerce.

Experience with Shopify or other D2C website platforms.

Hands\-on experience with Meta Ads and Google Ads.

Knowledge of Google Analytics 4 and performance marketing.

Understanding of SEO, CRM and marketing automation.

Strong analytical and communication skills.

Good command of Excel and reporting tools.

Pay: ₹25,000\.00 \- ₹50,000\.00 per month

Work Location: In person