Digital Ads Specialist

• *WE’RE HIRING: Paid Ads Specialist (Google Ads, Meta Ads \& YouTube Ads)**

• *Work From Home \| ₹15,000–₹30,000 per month \| Full\-Time**

At **PVIA**, we help students, fresh graduates, and working professionals build career\-ready skills in Digital Marketing, Advanced PPC, SEO, Social Media Marketing, Web Development, Graphic Designing, and more.

Our mission is to make practical digital skills accessible to aspiring professionals. Now, we’re looking for a creative and data\-driven **Paid Ads Specialist** who can help more learners discover our courses through high\-performing digital advertising campaigns.

• *What You’ll Be Responsible For**

• *1\. Google Ads \& PPC Campaign Management**

• Plan, launch, and optimise Google Search, Display, and Video campaigns.
• Conduct keyword research, competitor analysis, audience targeting, and bidding optimisation.
• Monitor campaign budgets and improve cost per lead (CPL), conversion rates, and return on ad spend (ROAS).

• *2\. Meta Ads: Facebook \& Instagram**

• Create and manage lead\-generation and conversion campaigns.
• Develop audience segments, retargeting strategies, and A/B tests.
• Experiment with different ad creatives, offers, headlines, and calls to action to improve campaign performance.

• *3\. YouTube Ads: Your Key Specialisation**

• Create and manage YouTube advertising campaigns through Google Ads.
• Plan video ad campaigns using suitable formats, audiences, placements, and campaign objectives.
• Collaborate on compelling video ad concepts, hooks, scripts, headlines, and calls to action.
• Understand how to use existing videos or coordinate the creation and editing of video assets for advertising.
• Optimise campaigns based on views, view rate, engagement, clicks, conversions, and cost efficiency.
• Use audience remarketing and performance insights to improve campaign results.

• *4\. Lead Generation \& Student Enrolments**

• Develop advertising strategies to attract prospective students interested in digital marketing and other professional training programmes.
• Focus on generating relevant, high\-intent course enquiries rather than just clicks or impressions.
• Work with the counselling and sales teams to understand lead quality and improve enquiry\-to\-admission conversions.

• *5\. Tracking, Analytics \& Reporting**

• Monitor campaign performance using Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking tools.
• Analyse CPL, CTR, CPC, conversion rates, and ROAS.
• Prepare performance reports and recommend data\-backed improvements.

Educational Qualifications Required

· Minimum qualification: Graduate in any discipline

· Bachelor’s degree in Marketing, Business Administration, Mass Communication, Commerce, or a related field. Diploma or certification in Digital Marketing, Performance Marketing, PPC, Google Ads, or Social Media Advertising.

· Google Ads certifications, particularly Search, Display, and Video, will be an advantage

• *What We’re Looking For**

• Practical experience managing Google Ads and Meta Ads campaigns.
• Hands\-on knowledge of creating and managing YouTube Ads is essential.
• Understanding of video advertising formats, audience targeting, campaign objectives, and conversion optimisation.
• Ability to interpret advertising data and optimise campaigns against measurable goals.
• Familiarity with keyword research, remarketing, landing pages, and conversion tracking.
• Creative thinking combined with analytical and problem\-solving skills.
• Experience in EdTech, online courses, coaching institutes, or education\-sector lead generation will be an advantage.

• *Experience:** 4\+ years preferred. Candidates with strong practical campaign experience and demonstrable results are encouraged to apply.

Pay: ₹15,000\.00 \- ₹30,000\.00 per month

Benefits

• Flexible schedule
• Work from home

Experience

• Google Ads: 4 years (Required)
• Meta Ads : 4 years (Required)
• Youtube Ads: 4 years (Required)

Work Location: Remote