Techwyse It Solutions Private Limited is recruiting a Digital Ads Specialist to manage pay-per-click campaigns for diverse clients across platforms including Facebook, Instagram, LinkedIn, Google, and YouTube. The specialist will launch and optimize campaigns, create and manage keyword lists, define target audiences, and set placement strategies for search, display, and remarketing initiatives. Optimization tasks cover bid management, audience refinement, ad group structuring, and quality score improvement. Data analysis is critical to establish performance benchmarks, forecast market needs, and assist in planning product launches and campaigns. The role supports PPC strategy development through keyword research and analysis. Regular client reporting on metrics, goal tracking, revenue, and other initiatives is required, with weekly and monthly updates. This position demands strong analytical skills, adaptability to digital advertising dynamics, and the ability to handle multiple campaigns efficiently to ensure client satisfaction and profitability.