Digital Marketer

• *Job Description: Digital Marketer Department: Marketing \& Branding**

• *Job Purpose:**

• The Digital Marketer will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple online platforms. The role requires expertise in performance marketing, SEO, SEM, social media advertising, website analytics, content marketing, and lead generation to increase brand awareness, customer engagement, and business growth while maintaining Hari Krishna Exports' premium brand identity.

• *Duties \& Responsibilities Digital Campaign Management**

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads (Facebook \& Instagram), LinkedIn Ads, YouTube, and other digital advertising platforms.
• Manage paid advertising campaigns by monitoring budgets, bidding strategies, audience targeting, and campaign performance.
• Develop strategies to increase brand awareness, website traffic, lead generation, customer engagement, and online conversions.
• Monitor campaign KPIs including CPC, CTR, CPM, CPA, ROAS, and ROI.
• Perform A/B testing to improve campaign effectiveness and conversion rates.
• Manage remarketing and retargeting campaigns to maximize customer engagement.

• *SEO \& Website Optimization**

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, backlink analysis, and website audits.
• Optimize website content, landing pages, metadata, and technical SEO elements.
• Coordinate with developers to improve website performance, page speed, mobile optimization, and user experience.
• Monitor website performance using Google Search Console and SEO tools.

• *Content \& Marketing Collaboration**

• Collaborate with Graphic Designers, Video Editors, Photographers, Content Writers, Social Media Executives, HR, Sales, and Branding teams to execute integrated marketing campaigns.
• Support email marketing campaigns, content marketing initiatives, lead nurturing, and online promotions.
• Coordinate digital campaigns for product launches, exhibitions, recruitment, employer branding, CSR initiatives, and corporate events.
• Ensure consistent messaging and branding across all digital platforms. Innovation \& Growth
• Stay updated with the latest digital marketing trends, AI\-powered marketing tools, advertising platforms, search engine algorithms, and emerging technologies.
• Explore new customer acquisition channels and digital growth strategies.
• Recommend innovative marketing ideas that improve customer engagement and business performance.
• Continuously improve campaign performance through experimentation and optimization.
• Ensure consistent messaging and branding across all digital platforms.

• *Innovation \& Growth**

• Stay updated with the latest digital marketing trends, AI\-powered marketing tools, advertising platforms, search engine algorithms, and emerging technologies.
• Explore new customer acquisition channels and digital growth strategies.
• Recommend innovative marketing ideas that improve customer engagement and business performance.
• Continuously improve campaign performance through experimentation and optimization.
• Be open to contributing to cross\-functional marketing and branding initiatives that strengthen professional expertise and organizational growth.

• *What We're Looking For**

• 2–4 years of experience in Digital Marketing or Performance Marketing.
• Strong understanding of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO, SEM, and email marketing.
• Hands\-on experience with Google Analytics (GA4\), Google Search Console, keyword research tools, and reporting platforms.
• Analytical mind\-set with strong problem\-solving and decision\-making skills.
• Ability to analyse data and convert insights into actionable marketing strategies.
• Strong communication, project management, and teamwork skills.
• Passion for learning new marketing trends, technologies, and digital growth strategies.

• *Required Skills:**

• Strong knowledge of Google Ads.
• Proficiency in Meta Ads Manager (Facebook \& Instagram).
• Knowledge of LinkedIn Campaign Manager.
• Strong understanding of SEO and SEM.
• Experience with Google Analytics (GA4\).
• Knowledge of Google Search Console.
• Experience with keyword research tools such as SEMrush, Ahrefs, or Ubersuggest.
• Understanding of email marketing platforms and automation tools.
• Knowledge of content marketing and lead generation strategies.
• Strong analytical and data interpretation skills.
• Excellent problem\-solving and decision\-making abilities.
• Understanding of website optimization and conversion rate optimization (CRO).
• Strong project management and organizational skills.
• Excellent communication and teamwork abilities.
• Ability to manage multiple campaigns and meet deadlines.
• Passion for learning emerging digital marketing technologies and trends.

• *Education \& Qualifications Essential**

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Computer Applications, or a related field. **Preferred**
• 2–4 years of professional experience in Digital Marketing, Performance Marketing, or Growth Marketing.
• Google Ads, Google Analytics (GA4\), Meta Blueprint, HubSpot, or other Digital Marketing certifications will be an added advantage.
• Experience in Luxury Brands, Jewellery, Manufacturing, Export Industry, or Corporate Marketing will be preferred.

• *Why join us?**

• We value innovation, creativity, and collaboration. We offer a supportive and dynamic work environment where you can grow your career while making a real impact. If you’re looking for a challenging and rewarding role, we’d love to hear from you!

Pay: ₹20,000\.00 \- ₹40,000\.00 per month

Work Location: In person