Digital Marketing Analyst

Digital Marketing Executive

Company: Accurate Risk Managers and Insurance Brokers

Location: Kothrud

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other platforms.
• Develop SEO/SEM strategies to improve website visibility, ranking, and lead generation.
• Create engaging content (blogs, creatives, infographics, videos) tailored for insurance products and services.
• Manage company website updates, landing pages, and optimize for conversions.
• Monitor analytics, track KPIs, and prepare performance reports with actionable insights.
• Collaborate with sales, HR, and product teams to align campaigns with business goals.
• Conduct competitor analysis and market research to identify opportunities and trends.
• Manage email marketing campaigns, newsletters, and drip campaigns for customer engagement.
• Oversee social media presence, community engagement, and respond to queries/comments professionally.
• Coordinate with external agencies, designers, and consultants for campaign execution.
• Implement marketing automation tools to streamline lead nurturing and customer journeys.
• Drive brand awareness initiatives through online PR, collaborations, and influencer outreach.
• Ensure compliance with industry regulations and maintain ethical marketing practices.
• Stay updated on digital trends, insurance\-specific marketing strategies, and emerging technologies.

Desired Skills

• Strong knowledge of digital marketing tools (Google Analytics, Ads Manager, SEO tools).
• Creative mindset with ability to design campaigns that simplify insurance concepts.
• Excellent written and verbal communication skills.
• Experience in lead generation and conversion optimization. • Ability to work independently

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person