Digital Marketing Assistant

• *Job Title: Digital Marketing Executive (0–1 Year Experience)**

• *Location:** Indore (Onsite)
• *Shift Timing:** 6:00 PM – 3:00 AM
• *Experience:** 0 – 1\.5Year

• *Job Overview**

We are looking for a passionate and detail\-oriented **Digital Marketing Executive** who has basic knowledge of **Meta Ads and Google Ads**. The candidate should understand campaign structure, audience targeting, ad performance metrics, and digital marketing fundamentals.

• *Key Responsibilities**

• Assist in planning, creating, and optimizing **Meta (Facebook \& Instagram) ad campaigns**
• Support **Google Ads campaign setup** (Search, Display, etc.)
• Work on campaign structure including **Campaign → Ad Set → Ad**
• Perform **audience targeting** including Custom Audience and Lookalike Audience
• Monitor campaign performance and suggest optimizations
• Support **retargeting campaigns** using Meta Pixel / tracking tools
• Manage daily and lifetime campaign budgets
• Understand and monitor ad learning phase performance
• Troubleshoot ad delivery issues
• Track and analyze campaign metrics and conversions

• *Required Skills / Knowledge**

• *Meta Ads Knowledge**

• Understanding of Campaign, Ad Set, and Ad structure
• Knowledge of campaign objectives
• Basic knowledge of audience targeting
• Understanding of Custom Audience vs Lookalike Audience
• Basic understanding of Pixel and Retargeting
• Knowledge of Learning Phase concept

• *Google Ads Knowledge**

• Understanding of Search, Display, and other campaign types
• Difference between Search Ads and Display Ads
• Knowledge of Keywords and Match Types:
• Broad Match
• Phrase Match
• Exact Match
• Basic understanding of Quality Score
• Knowledge of Conversion Tracking
• Understanding of Organic vs Paid Search

• *Important Marketing Metrics (Basic Understanding Required)**

• CPC (Cost Per Click)
• CTR (Click Through Rate)
• CPM (Cost Per 1000 Impressions)
• CPA / CPR (Cost Per Acquisition / Cost Per Result)
• Conversion Rate

• *Qualifications**

• **Bachelor’s or Master’s degree** in Marketing, Business, or a related field. **Degree must be completed; pursuing candidates will not be considered.**
• Digital Marketing Certification (if available)
• Basic knowledge of MS Excel, ChatGPT, and Canva

• *Soft Skills**

• Good communication skills
• Analytical thinking
• Willingness to work in night shift
• Quick learner and team player

Job Types: Full\-time, Permanent, Fresher

Pay: ₹150,000\.00 \- ₹320,000\.00 per month

Benefits

• Health insurance
• Paid sick time

Work Location: In person