Digital Marketing Associate

Key Responsibilities1\. Content Marketing \& SEO

• Own and execute SSI's content calendar across blogs, LinkedIn, YouTube, webinars, and email campaigns.
• Write and publish long\-form technical content based on discussions with internal subject matter experts.
• Perform keyword research, on\-page SEO, content optimization, and internal linking.
• Build topic clusters around visual inspection, Annex 1, injectable manufacturing, contamination control, and related industry themes.
• Monitor and improve content performance using Google Search Console, Google Analytics, and SEO tools.

2\. AI Search Optimization \& Authority Building (AEO/GEO)

• Optimize content for AI\-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing.
• Implement structured content, schema markup, and best practices for AI discoverability.
• Create Q\&A\-based educational content targeting high\-intent regulatory and technical searches.
• Build authority for SSI's technical experts through author profiles, citations, industry publications, and content distribution.

3\. LinkedIn \& Social Media

• Manage SSI's LinkedIn company page and publishing schedule.
• Create educational posts, carousels, conference updates, case studies, and product\-focused content.
• Support founder\-led thought leadership initiatives.
• Repurpose long\-form content into engaging social media formats.

4\. Video \& Webinar Marketing

• Manage SSI's YouTube channel and video publishing workflow.
• Coordinate technical recordings, transcripts, captions, and video SEO.
• Plan and execute webinars end\-to\-end.
• Repurpose webinar and video content into blogs, social posts, email campaigns, and other SEO assets.

5\. Email Marketing \& Analytics

• Build and manage nurture workflows using Zoho Campaigns or similar marketing automation platforms.
• Manage newsletters and audience segmentation.
• Track and report key marketing metrics including:
• Organic traffic
• Keyword rankings
• LinkedIn growth
• Webinar registrations and leads
• Email open, click, and conversion rates

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person