*Campaign Strategy**: Develop and execute digital advertising strategies based on business objectives
*Ad Creation and Optimization**: Continuously monitor and optimize ad campaigns to improve performance (SEM, SMM)
*Platform Management**: Drive social media activity strategies on social media channels (SMO)
*Data Analysis**: Analyse and interpret data from ad campaigns to identify trends, insights, and areas for improvement. Create reports and share findings with the team, making data\-driven recommendations.
*Competitor Analysis**: Keep track of competitors' advertising strategies and market trends to identify opportunities and threats.
*Collaboration**: Work closely with the marketing team, designers, and copywriters to align ad content with overall marketing initiatives.
*Coordination**: Get feedback and ensure timely delivery to the stakeholders.