Digital Marketing Executive

About the Role

We are looking for a results\-driven Digital Marketing Expert with strong expertise in SEO and Meta Ads (Facebook \& Instagram Ads). The ideal candidate will be responsible for increasing organic traffic, generating qualified leads, improving search rankings, and managing high\-performing paid advertising campaigns.

Key ResponsibilitiesSEO (Search Engine Optimization)

• Develop and execute comprehensive SEO strategies to improve organic rankings and website visibility.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Perform on\-page SEO optimization including meta tags, schema markup, internal linking, and content optimization.
• Monitor and improve technical SEO aspects such as site speed, crawlability, indexing, and Core Web Vitals.
• Build and execute ethical link\-building campaigns.
• Track and report SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms.
• Collaborate with content and development teams to implement SEO best practices.

Meta Ads (Facebook \& Instagram)

• Plan, create, launch, and optimize Meta advertising campaigns.
• Manage campaign budgets and ensure maximum ROI/ROAS.
• Create audience targeting strategies including custom audiences, lookalike audiences, and retargeting campaigns.
• Conduct A/B testing for creatives, copy, landing pages, and audience segments.
• Monitor campaign performance and provide actionable insights.
• Implement Meta Pixel, Conversion API, and event tracking.
• Generate regular reports on campaign performance, lead quality, and conversion metrics.

Digital Marketing Strategy

• Develop integrated marketing campaigns aligned with business goals.
• Identify growth opportunities across organic and paid channels.
• Stay updated with the latest SEO trends, algorithm updates, and Meta advertising policies.
• Work closely with designers, content creators, and product teams to execute campaigns effectively.

Required Skills

• Strong experience in SEO (On\-Page, Off\-Page, Technical SEO).
• Hands\-on experience managing Meta Ads with proven ROI.
• Proficiency in Google Analytics 4 (GA4\), Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Experience with Meta Business Manager, Ads Manager, Pixel, and Conversion API.
• Strong understanding of keyword research, backlink strategies, and content optimization.
• Knowledge of conversion tracking and marketing attribution.
• Excellent analytical and reporting skills.
• Strong communication and project management abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Google Analytics, Meta Blueprint, or other digital marketing certifications are preferred.
• Experience working with startups, SaaS products, mobile apps, or e\-commerce businesses is a plus.

Key Performance Indicators (KPIs)

• Growth in organic traffic and keyword rankings.
• Increase in qualified leads and conversions.
• Improved ROAS and reduced CPA.
• Growth in website engagement and conversion rates.
• Successful execution of SEO and paid marketing campaigns.

What We Offer

• Competitive salary.
• Performance\-based incentives.
• Flexible work environment.
• Opportunity to work on high\-growth digital products.
• Career growth and learning opportunities.

Pay: Up to ₹50,000\.00 per month

Work Location: In person