Job Description

*Digital Marketing Executive – Job Description**

*Position:** Digital Marketing Executive
*Department:** Marketing
*Employment Type:** Full\-Time

*Overview**

We are seeking a highly motivated and creative Digital Marketing Executive to plan, execute, and optimize online marketing strategies. The ideal candidate should have strong knowledge of digital channels, analytics, and content creation to enhance brand visibility and generate qualified leads.

*Key Responsibilities**

Develop and implement digital marketing campaigns across platforms (Google, Meta, LinkedIn, etc.).
Manage SEO and SEM efforts to improve website ranking and traffic.
Create, manage, and optimize Google Ads, Facebook/Instagram Ads, and other paid campaigns.
Plan and execute social media content calendars to increase audience engagement.
Monitor website performance using tools like Google Analytics, Search Console, and other analytics platforms.
Conduct keyword research, competitor analysis, and market trend evaluations.
Coordinate with design and content teams to produce high\-quality creatives and marketing materials.
Manage email marketing campaigns, newsletters, and automation workflows.
Track, analyze, and report campaign performance with actionable insights.
Improve brand awareness and digital presence through strategic marketing initiatives.

*Required Skills \& Qualifications**

Bachelor’s degree in Marketing, Business, Communications, or related field.
Proven experience in digital marketing or a similar role.
Strong understanding of SEO, SEM, social media marketing, and content marketing.
Hands\-on experience with Google Ads, Meta Ads Manager, and other ad platforms.
Knowledge of Google Analytics, Search Console, Tag Manager, and reporting tools.
Excellent communication, creativity, and analytical skills.
Ability to work independently and as part of a team.
Basic knowledge of graphic tools (Canva, Photoshop, etc.) is an added advantage.